KBO-KBSA Unveils New Brand Identity for National Baseball Team, to Be Applied from 2026 Aichi-Nagoya Asian Games

*This content was translated by AI.

The Korea Baseball Organization (KBO) and the Korea Baseball and Softball Association (KBSA) announced a rebranding by unveiling a new Brand Identity (BI) for the national baseball team.

Regarding the rebranding, the KBO explained, "We have reestablished the brand identity of the national baseball team and renewed the logo developed in 2008 for the first time in 18 years to enhance the brand value and the status of the national team."

It further added, "The new BI inherits the heritage of the existing BI, which has accompanied major historical moments of the national baseball team, such as the 2008 Beijing Olympics championship, and reinterprets it in a modern way to create a more concise and intuitive form."

The KBO stated, "The 'KOREA' wordmark expresses the unceasing challenge of Korean baseball and strong will toward the future through a dynamic LINE extending toward the upper right. The smoothly connected cursive form visualizes the flow and rhythm of a good game, and a refined stroke implements a modern and sophisticated image."

It emphasized, "The 'K' lettermark was inspired by the dynamic pitching motion of a pitcher, the swing trajectory of a batter, and the han-sam (sleeve) of traditional Korean Talchum (mask dance) that cuts through the wind and dominates space. The sharp angles show the strong impact at the moment of hitting, and through the form where curves and straight lines are in harmony, it embodies the energy of the national baseball team dominating the field and the spirit of Korea."

Regarding the color system, the KBO said, "While maintaining the existing symbolic color of the team, 'Team Korea Navy,' we have configured 'Team Korea Light Blue,' 'Team Korea Blue,' and 'Team Korea Red' as sub-colors to allow flexible application across various media."

The new BI will be applied for the first time on the uniforms worn by national baseball team players at the Aichi-Nagoya Asian Games in September, and the corresponding uniforms and merchandise will be released later.

Meanwhile, the roster for the national team for the Asian Games is scheduled to be announced at a press conference at 2 p.m. on the 11th.

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*This content was translated by AI.