Group viewing of Jeonbuk vs. Seoul match in Tokyo, Japan... Korea Professional Football League 'International Viewing Party'

*This content was translated by AI.

The Korea Professional Football League is holding an event to promote the K League globally.

Through a press release on the 10th, the league announced it will host the '2026 K League Day International Viewing Party' in Tokyo, Japan, on September 12.

According to the league, the viewing party is an overseas marketing event designed to build a global fan community for the K League, enhance brand awareness, and explore new business opportunities through collaboration with local media. At the inaugural event held in Tokyo last May, pre-registration alone exceeded 300 participants, drawing explosive interest from local fans.

This year's viewing party will coincide with the top big match of Hana Bank K League 1 Round 29: Jeonbuk Hyundai Motors vs. FC Seoul. The event will take place at a sports pub in central Tokyo from 3:30 p.m. to 7:00 p.m. on the 12th.

Participants gathered at the venue will watch the Jeonbuk vs. Seoul match together and enjoy various interactive programs, including talk shows with former K League players, mini-games, K League quizzes, and uniform giveaway events, utilizing pre-match, post-match, and halftime periods.

A total of 80 participants will be selected, and participation is completely free. Fans wishing to attend can apply through the official K League overseas SNS channels from August 10 to August 28, with winners chosen by lottery. The event venue and detailed program schedule will be announced sequentially via the official K League overseas SNS at a later date.

The league plans to continuously expand the number of countries hosting viewing parties and institutionalize the events to actively broaden engagement with overseas fans. Furthermore, it aims to establish this initiative as a representative overseas marketing platform that leads local fans to visit Korea directly and attend K League matches in person.

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*This content was translated by AI.