K League's first overseas broadcast rights sold directly by the club... Gangwon FC to stream ACLE vs. Gamba match in Japan and Thailand

*This content was translated by AI.

K League 1 club Gangwon FC directly sold the overseas broadcast rights for the 2026-2027 AFC Champions League Elite (ACLE) playoffs.

Gangwon announced on the 10th that it will play against Gamba Osaka in the 2026–2027 ACLE Playoffs at Gangneung Stadium on the 11th. The match will be broadcast domestically via Coupang Play, as well as through Japan's J League and Thailand's BG Sports.

Gangwon was granted the broadcasting rights for this match as the home team in the ACLE playoffs.

While the Asian Football Confederation (AFC) holds the broadcasting rights for the ACLE League stage matches, the playoff broadcasting rights are granted to the home club. Based on this right, Gangwon conducted direct negotiations with overseas broadcasters.

In Korea, Coupang Play, the broadcaster for the 2026–2027 AFC Champions League, will air the matches live.

In Japan, the J.League, to which Gamba Osaka belongs, directly purchased the broadcasting rights. The match will be broadcast live via the official J.League YouTube channel.

In Thailand, BG Sports has secured exclusive broadcasting rights and is also scheduled to broadcast the matches live via its official YouTube channel.

Kangwon stated, "This contract is significant as it marks the first time the Kangwon team has directly converted a single-game broadcast right it holds into actual revenue."

He further explained, "In particular, by negotiating directly with broadcasters in each country to finalize contracts, we have also confirmed the possibility of overseas broadcasting rights projects at the club level."

According to the club, this marks the first time a K League club has directly sold broadcast rights overseas.

Gangwon stated, "With games being broadcast not only domestically but also in Japan and Thailand, totaling three countries, we were able to inform more overseas fans about Gangwon's challenge on the Asian stage."

He added, "Through this broadcast, we expect it to serve as an opportunity not only to promote the Gangwon team brand but also to introduce Gangwon Special Self-Governing Province to overseas audiences."

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*This content was translated by AI.