KBL confirms KCC as title sponsor for 2026–2027 professional basketball season

*This content was translated by AI.

The Korean Basketball League (KBL) has confirmed KCC as the title sponsor for the 2026–2027 professional basketball season.

On the 15th, the KBL announced via press release that it has decided to name the official competition for the 2026–2027 season "2026–2027 KCC Professional Basketball."

KCC's participation as a title sponsor in professional basketball marks its seventh time overall. KCC previously participated from the 2005–2006 and 2009–2010 seasons, followed by three consecutive seasons from 2014–2015 through 2016–2017. After serving as the main sponsor in the 2024–2025 season, KCC will continue in that role for this upcoming season as well.

On the 15th, the KBL and KCC held a signing ceremony at the KBL Center in Gangnam-gu, Seoul, and officially signed the title sponsorship agreement. Key figures attending the event included KCC Vice President Baek Chang-ki, Promotion Director Cho Gong-hoon, Team Manager Choi Hyung-gil, KBL President Lee Soo-kwang, and Secretary-General Shin Hae-yong.

Under this agreement, KCC will exercise rights to use the official name of the 2026–2027 professional basketball league, along with advertising privileges inside all ten team venues and promotional rights across various produced materials.

The "2026–2027 KCC Professional Basketball" season will officially kick off on October 3 at Busan Sajik Gymnasium with the opening match between BusanKCC and ChangwonLG. Prior to the opening, an opening media day featuring coaches and key players from all ten teams is scheduled to be held at 2 p.m. on September 29.

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*This content was translated by AI.