KBL and Dong-A Otsuka Extend Official Beverage Sponsorship Through the 2029-2030 Season, Marking a Combined 24 Seasons of Partnership

*This content was translated by AI.

The Korea Basketball League (KBL) will continue its partnership with Dong-A Otsuka as the official beverage sponsor of professional basketball through the 2029-2030 season.

The KBL announced that it has signed an official beverage sponsorship contract with Dong-A Otsuka for a total of four seasons, from the 2026-2027 season to the 2029-2030 season. With this extension, Dong-A Otsuka’s ionized drink brand, Pocari Sweat, will serve as the official beverage of professional basketball for 10 consecutive seasons, starting from the 2020-2021 season. The cumulative partnership period between the KBL and Dong-A Otsuka now reaches a total of 24 seasons.

According to the KBL, the two parties held an official beverage sponsorship signing ceremony on October 2 at the KBL Center in Seoul Gangnam-gu. Lee Su-gwang, President of the KBL, along with key representatives from both sides, including Park Cheol-ho (CEO) and Lee Sa (President) of Dong-A Otsuka, attended the ceremony and pledged to strengthen their partnership based on mutual trust and cooperation.

Under this contract, Dong-A Otsuka will exercise exclusive rights to use the name “official beverage” of professional basketball, as well as key advertising rights such as LED A-boards and goalpost LEDs at the home arenas of all 10 teams nationwide. Additionally, the company has secured title sponsorship rights for the “KBL Youth Elite Camp,” a program aimed at developing promising young players.

Furthermore, Pocari Sweat and “Masinda” bottled water will be continuously provided to help maintain player hydration and condition during official games, including KBL regular season and playoff matches, as well as off-season training periods. The company also plans to fully support the provision of various essential items for training and game operations, such as ice boxes, towels, and squeeze bottles.

Marketing activities and eco-friendly initiatives involving fans will also be expanded. The company plans to present various on-site promotions, including “Pocari Sweat Cheerleader Support Time” for spectators in the arena, and actively cooperate in practicing ESG management aimed at creating a sustainable sports environment by conducting collection campaigns to separate transparent PET bottles within basketball arenas.

A representative from Dong-A Otsuka stated, “Having kept pace with Korean professional basketball for a long time, we will do our utmost to provide optimal hydration solutions that allow KBL players to perform at their best and to deliver diverse enjoyment to basketball fans in the future.”

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*This content was translated by AI.