* Translated by Papago

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Director Byun Young-joo said, "Why can't we NewJeans New Jeans?" [Star Issue]

Published :

Kim Noeul

*This content was translated by AI.

Director Byun Young-joo is greeting at the production presentation of SBS Friday-Saturday drama "The Devil: The Killer's Going Out" held at SBS Mokdong headquarters in Yangcheon-gu, Seoul on the morning of the 4th. /2025.09.04 / Photo = Lee Dong-hoon photoguy@
Director Byun Young-joo is greeting at the production presentation of SBS Friday-Saturday drama "The Devil: The Killer's Going Out" held at SBS Mokdong headquarters in Yangcheon-gu, Seoul on the morning of the 4th. /2025.09.04 / Photo = Lee Dong-hoon photoguy@

Film director Byun Young-joo made a determined statement on the overall K Culture system, referring to the Hive-Group NewJeans crisis.

Director Byun recently appeared on the YouTube channel "Jung Joon-hee's Saturday Discussion" and talked about various topics on K Culture.

Director Byun pointed out, "K-pop, another important pillar of K-culture, has also been explained by the words 'I can't meet NewJeans' for several years now," adding, "We need to think about what kind of system it is and whether it is repeated periodically."

Professor Jung Joon-hee, a journalist, also said, "We need to see why artists who are loved like NewJeans are consumed only by the question of 'who is right or wrong' in the conflict between Hive and former CEO Min Hee-jin, and artists are in a situation where they can't do anything. This is not because the artist took the wrong side, but because of the music industry structure," he said, pointing out the music industry structure.

Girl group NewJeans / Photo = Kim Chang-hyun chmt@
Girl group NewJeans / Photo = Kim Chang-hyun chmt@

He then criticized that "industrial logic and legal rights have become an environment that determines everything," and director Byun said, "NewJeans can do activities, and companies or individuals can fight separately if they have legal disputes."

Director Byun raised his voice, saying, "It is a big blow to not be able to work for more than a year in the fashion-sensitive music industry and it is also disrespectful to consumers."

Professor Chung criticized, "The legal rights have become too important in the structure of a large agency raising artists from a young age to maximize profits, and the risk of being treated like management targets and assets rather than creative subjects has increased."

Director Byun also expressed regret over the industrial structure in which creators are not actively active, saying, "In the end, 'Whose property' becomes the most important issue."

Meanwhile, in December last year, NewJeans members Ha-rin, Hye-in, and Hani were confirmed to return to ADOR. However, Minji continues to discuss with ADOR, and for Daniel, ADOR has notified him of the termination of the exclusive contract.

In addition, ADOR filed a large claim for damages against Daniel for violating the exclusive contract. Later, Daniel said in a live broadcast on SNS, "I fought to the end to be with the members. I always have a NewJeans on one side of my mind," he confessed.

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*This content was translated by AI.

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