The movie is "The Prince" and the drama is "Miss Hong"..1st place Yoo Haejin, 2nd place Park Jihoon, 3rd place Park Shinhye

*This content was translated by AI.

• Actor brand reputation February 2026

According to the big data analysis of actor brand reputation in February 2026, it was analyzed in the order of No. 1 Yoo Hae-jin, No. 2 Park Ji-hoon, No. 3 Park Shin-hye. The popularity of the movie "The Man Who Lives with the King" starring Yoo Hae-jin and Park Ji-hoon and the drama "Undercover Miss Hong" starring Park Shin-hye are seen.

The Korea Corporate Reputation Research Institute indexed 164,889,996 brand big data of 100 actors appearing in dramas, movies, and OTT from January 26, 2026, by measuring consumers' brand participation, media volume, communication volume, and community volume as a brand reputation algorithm. Compared to the 203,567,604 actor brand big data in January, it is down 19.00%.

Actor brand reputation expanded the analysis of big data on actors as the OTT market grew and the actors' areas of activity expanded. It is a big data analysis that integrates movie and drama actors who are active in web media as well as movies and broadcast media.

For actor brand reputation analysis, brand big data analysis was conducted with participation index, media index, communication index, and community index. The brand reputation index is an index obtained by extracting brand big data and analyzing consumer behavior with a reputation analysis algorithm, classifying them into participation value, communication value, media value, community value, and social value.

Brand big data analysis can measure positive assessments of brands, media sources and interests, consumers' interest and communication, community spread on issues, and response and popularity to content.

In February 2026, Yoo Hae-jin, Park Ji-hoon, Park Shin-hye, Lee Sung-min, Ko Yoon-jung, Jungwoo Ha, Koo Dae-hwan, Park Jung-min, Moon Sang-min, Moon Ga-young, Jin Se-yeon, Lee Da-m, Lee Ju-bin, Kim Go-eun, Romon, Yoo Ji-tae, Jo Han-gyeol, Ahn Jung-hyun, Won Ji-an, Nam Ji-hyun, Ji-sung, Park Si-hoo, Lee Joon-hyuk, Hyun Bin, Lee Je-hoon, Jo In-sung, Ha Yoon-kyung, Kim Ji-young, Kim Hye-soo, and Lee Byung-hun

The No. 1 Yoo Hae-jin brand was analyzed with a brand reputation index of 7,088,037, with a participation index of 2,152,323 media index of 2,256,100 communication index of 1,361,811 community index of 1,317,803.

In second place, Park Ji-hoon's brand was analyzed at 5,543,235, with the participation index of 1,457,797 media index of 1,467,155 communication index of 1,386,889 community index of 1,231,393.

In third place, Park Shin-hye brand was analyzed as 5,116,888 brand reputation index, with participation index 886,947 media index 1,516,685 communication index 1,469,779 community index 1,243,478.

In fourth place, Lee Sung-min's brand was analyzed at 4,565,267, with the participation index 819,318 media index 970,997 communication index 1,492,273 community index 1,282,680.

In fifth place, Ko Yoon-jung's brand was analyzed as 4,472,827, with the participation index 986,874 media index 1,181,469 communication index 1,094,025 community index 1,210,459.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "As a result of an analysis of actor brand reputation in February 2026, Park Shin-hye brand ranked first. Analysis of actor brand categories showed a 19.00% decrease compared to 203,567,604 actor brand big data in January. According to the detailed analysis, brand consumption fell 21.09%, brand issues fell 18.11%, brand communication fell 17.73%, and brand diffusion fell 19.02%, according to the reputation analysis.

"The Yoo Hae-jin brand, which captivated movie fans by showing 10 million actor classes, was analyzed as the number one. Park Ji-hoon brand, which is making another syndrome, ranked second, and Park Shin-hye brand, which attracted viewers with her solid acting skills, ranked third," the brand analyzed.

From January 26, 2026 to February 26, 2026, this actor brand reputation survey was conducted by Yoo Hae-jin, Park Ji-hoon, Park Shin-hye, Lee Seong-min, Ko Yoon-jeong, Jungwoo Ha, Gu Dong-hwan, Park Jung-min, Moon Sang-min, Moon Ga-young, Jin Se-yeon, Lee Da-am, Lee Ju-bin, Kim Go-eun, Romon, Yoo Ji-tae, Jo Han-gyeol, Ahn Jung-hyun, Won Ji-an, Nam Ji-hyun, Ji-sung, Park Si-hoo, Lee Joon-hyuk, Hyun Bin, Lee Je-hoon, Jo In-sung, Ha Yoon-kyung, Seo Eun-soo, Cho Joon-young, Lee Kwang-soo, Byun Yo-han, Lee Jae-in, Lee Chae-min, Lee Joo-young, Kim Jae-young, Kim Da-mi, Lee Young-ae, Ma Dong-seok, Lee Jung-jae, Choi Jin-hyuk, Gong Myung, Kim Tae-woo, Jeong Kyung-ho, Jo Jung-seok, Song Ji-hyo, Jeong Il-woo, Pyo Ye-jin, Tae Won-seok, Lee Seung-yeon, Cha Seo-won, Suyeong, Jeon Do-yeon, Han So-eun, Jeong In-sun, Jang Ryul, Kim Hye-joon, Lee Si-ah, Kim Eui.

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*This content was translated by AI.