MONSTA X's Jooheon picked a model for real-world beauty brand..Brilliant 'Honey Skin'

*This content was translated by AI.

The group MONSTA X, JOOHONEY, has become the new model for "Sil-Cure."

On the 26th, skincare brand SILCUS released Jooheon's pictorial and announced the selection of the model.

New model Jooheon's first pictorial was expressed in two worldviews: "XIX - THE SUN" during the day and "XVIII - THE MOON" during the night with tarot cards as a motif.

Jooheon, who is known as "honey skin" for his fine and transparent skin, perfectly embodied the brand's catchphrase, "Silk Vale Over Skin," with his moist and healthy skin expression, drawing admiration.

Jooheon in the pictorial gave off her unique deep eyes by lying face down on the sun-lit water, while in the cut with the moon, she showed a perfect fusion of the concept with her fascinating charisma. It caught the eye by adding a subtle gloss and natural glow over clear and clean skin.

Jooheon, who debuted as a solo artist through his first mini-first album "LIGHTS" in 2023, announced his welcome return to the music industry last month with his second mini-second album "INSANITY" in about two years and eight months.

It is known that SilCure's presence symbolizes "light," one of the key keywords that SilCure has been advocating since the launch of the brand, and its warm personality, which values not only Monbebe (Monsta X's official fandom name), but also those around him, served as one of the reasons for the model's appointment.

Starting with this pictorial, Jooheon will continue his various activities as a model for RealCurious, and will exert a powerful influence as a "global idol."

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*This content was translated by AI.