STRAY KIDS HYUNJIN, Guess Global Ambassador

*This content was translated by AI.

Hyunjin, a member of the group Stray Kids, has been selected as a global ambassador for GUESS.

GUESS selected Hyunjin as a global ambassador and unveiled the GUESS JEANS global campaign with him. GUESS said it expects Hyunjin, who has secured global fandom and cultural influence with intense performance and unique style, and a young and challenging brand philosophy to create synergy.

The GUESS JEANS campaign, which was first unveiled, was conducted under the concept of "Modern Heritage" based on American denim heritage. Hyunjin modernized the brand's denim DNA by digesting classic items such as denim shirts, straight fit jeans, and stripe T-shirts in his own style.

Since the release of the campaign, some products have been sold out on the official GUESS website and stores in Korea, Europe, the United States, and Japan. Related campaigns are also attracting a lot of attention on social media.

Hyunjin will continue to showcase new styles and messages through various campaigns and brand projects as a global ambassador for the GUESS brand in the future. The GUESS JEANS collection he wore can be found on the official GUESS website and at some stores.

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*This content was translated by AI.