No. 1 media influence value..Le Seraphim Unrivaled Top 3 Fashion Weeks in the World

*This content was translated by AI.

LE SSERAFIM's Heo Yoon-jin, Kazha and Hong Eun-chae boasted their unrivaled buzz at the world's top three fashion weeks.

Kazha attended Khaite's 2026 F/W collection show at Park Avenue Armory in New York on the 14th of last month (local time). At a gathering of celebrities from all over the world, he drew attention by showing off his elegant appearance in a brown dress.

Heo Yoon-jin and Hong Eun-chae visited Milan to attend Fendi and Onitska Tiger's 2026 F/W collection show, respectively. On this day, Heo Yoon-jin showed off the scene by perfectly performing a white set-up. Hong Eun-chae wore a black dress with long hair hanging down, creating a sophisticated atmosphere.

Hong Eun-chae then appeared at the Courreges 2026 F/W collection show at Carreau du Temple in Paris, France, on the 10th. It caught my eye with an all-white look and watched the show on the front row. It gained the spotlight of the global media for emitting a stylish charm with a relaxed pose. In particular, Nicolas Di Felice, the brand's artistic director, followed Hong Eun-chae's official SNS account, showing keen interest.

According to a report released by marketing analysis firm Launchmetrics, Kazha generated about $3 million (W4.4 billion) in media impact value (MIV) during New York Fashion Week. This is a figure that converts brand references, posts, and social media interactions into currency values, and it ranked first among global celebrities, showing a powerful impact.

In addition, Heo Yoon-jin, Kazha and Hong Eun-chae were listed on the list of "the most mentioned people on social media during each fashion week" released by global PR analysis platform Onclusive. In particular, Kazuha ranked second among all celebrities. The number of hashtags supporting his attendance at the show has exceeded 170,000. Kate had a market share of 0.18% in last year's show, but this year it jumped 84 times to 15.13%. In response, OnClusiv said, "Kate's growth driver is our partnership with Kazha. "This is a prime example of how much an ambassador can increase a brand's media influence," he explained. Heo Yoon-jin and Hong Eun-chae then ranked 18th and 19th in the comments during Milan Fashion Week, ranking 2nd and 3rd among K-pop girl groups.

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*This content was translated by AI.