1st place Wanna One Park Jihoon, 2nd place BTS Jimin, 3rd place IVE Jang Won Young.

*This content was translated by AI.

• Idol's individual brand reputation. March 2026

According to the analysis of big data in March 2026, idol individual brand reputation, Wanna One Park Ji-hoon, second place, BTS Jimin, third place, and IVE Jang Won-young were analyzed in order.

The Korea Corporate Reputation Research Institute extracted 153,223,266 personal brand big data of 1,730 idols from February 19, 2026 to March 19, 2026, and analyzed the brand reputation index by measuring the consumer's participation index, media index, communication index, and community index for idol individual brands. Compared to 159,195,639 idol personal brand big data in February, it decreased by 3.75%.

The brand reputation index is an index created through brand big data analysis by finding that consumers' online habits have a great influence on brand consumption. Through the analysis of idol individual brand reputation, it is possible to measure positive negative evaluation of idol individual brands, media interest, and consumer interest and communication volume. It also included monitoring and risk assessment by idol brand reputation editors.

In March 2026, Wanna One's Park Ji-hoon, BTS Jimin, IVE Jang Won-young, BTS V, BTS JIN V, IVE, Blackpink Jenny, Blackpink Rose, Blackpink Jisoo, BTS Ahn Yu-jin, BTS Sugar, BTS Jungkook, BTS J-Hope, Blackpink Lisa, IVE RM, Big Bang G-Dragon, Red Velvet Joy, Espa Winter, Espa Carina, Girls' Generation Taeyeon, IVE Ray, Red Velvet Irene, Girls' Generation Swimming, TWICE Nayeon, EXO Baekhyun, EXO Kai, Gaeul Liz, ,, Seventeen H

The Wanna One Park Ji-hoon brand, which ranked first in Wanna One Park Ji-hoon, was analyzed to have a brand reputation index of 10,882,602 as the participation index of 2,422,212 media index of 2,243,039 communication index of 2,470,187 community index of 3,747,163. Compared to the brand reputation index of 3,878,180 in February, it rose 180.61%.

In second place, BTS Jimin Brand was analyzed at 7,627,988, with the participation index of 99,561 media index of 382,124 communication index of 3,749,726 community index of 3,396,577. Compared to the brand reputation index of 6,804,336 in February, it rose 12.10%.

Jang Won-young's brand in IVE ranked third with a brand reputation index of 6,259,485, with a participation index of 575,956 media index of 1,660,306 communication index of 1,715,343 community index of 2,307,880. Compared to the brand reputation index of 6,209,151 in February, it rose 0.81%.

In fourth place, the BTS V brand was analyzed with a brand reputation index of 5,585,601, with the participation index of 63,503 media index of 329,516 communication index of 1,949,786 community index of 3,242,795. Compared to the brand reputation index of 5,412,388 in February, it rose 3.20%.

In fifth place, the BTS JIN brand was analyzed with a brand reputation index of 5,216,088, with a participation index of 92,388 media index of 360,546 communication index of 2,255,310 community index of 2,507,844. Compared to the brand reputation index of 5,881,552 in February, it fell 11.31%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, "The Wanna One Park Ji-hoon brand topped the idol individual brand reputation ranking in March 2026. Analysis of idol personal brand big data showed a 3.75% decrease compared to 159,195,639 idol personal brand big data in February. According to the detailed analysis, brand consumption rose 9.99%, brand issues rose 8.13%, brand communication fell 7.26% and brand diffusion fell 5.57%," he said.

"The Wanna One Park Ji-hoon brand, which ranked No. 1 in the idol's individual brand reputation in March 2026, was highly mysterious, hot, making a comeback" in the link analysis, and "The Man Who Lives With The King, 10 million actors, and Wanna One" were highly analyzed in the keyword analysis. In the positive negative ratio analysis, the positive ratio of big data was recorded at 95.27%," he said.

In March 2026, Wanna One ranked 100th in individual brand reputation, Park Ji-hoon, BTS Jimin, IVE Jang Won-young, BTS V, BTS JIN V, Blackpink Jennie, Blackpink Rose, Blackpink Jisoo, IVE Ahn Yu-jin, BTS Suga, BTS Jungkook, BTS J-Hope, Blackpink Lisa, BTS RM, Big Bang G-Dragon, Red Velvet Joy, Espa Winter, Espa Carina, Girls' Generation Taeyeon, IVE Ray, Red Velvet Irene, Girls' Generation Swimming, Twice Nayeon, Exo Baekhyun, Exo Kai, IVE SEVENTEEN MINGYU, Apink's Jung Eun-ji, Oh My Girl Mimi, IVE Seo, Wanna One's Hwang Min-hyun, Signature Jiwon, TWICE Jihyo, Oh My Girl Arin, Apink's Yoon Bo-mi, Apink's Park Chorong, Wanna One's Kang Daniel, Twice Dahyun, SHINee's Minho, Mamamoo's Hwasa, Super Junior Siwon, EXO Sehun, Super Junior Heechul, Red Velvet Wendy, Twice Mina, Oh My Girl Hyojung, SHINee Taemin, EXO SUHO, Red Velvet Seulgi, TWICE Jeongyeon, TWICE Chaeyoung ENHYPEN SUNGHOON, SPA GEL, INFINITE L, ITZY YUNA, Highlight Yang Yoseop, Wanna One Ha Sung-woon, WINNER Kang Seung-yoon, ITZY Ryujin, Kiki Haum, Wanna One Bae Jin-young, ATEEZ San, ILLIT Wonhee, Rise Wonbin, Wanna One Yoon Ji-sung, Treasure Bang Ye-dam, Highlight Yoon Doo-joon, Wanna One Ong Seong-wu, Tours Do-hoon, Tours Shin-yu, Astro Cha Eun-woo, Wanna One Kim Jae-hwan, Rise So-hee, Cortis Gunho, Kiss of Life Natty,

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*This content was translated by AI.