The World Cup broadcasting rights are also difficult to negotiate..JTBC's "Proposing a Final Plan for a Big Deficit" [Official]

*This content was translated by AI.

With the opening of the 2026 2026 FIFA North and Central America World Cup just 80 days away, negotiations between JTBC and the three terrestrial broadcasters over the resale of broadcast rights have stalled.

JTBC said in an official press release on the 23rd, "The 2026 2026 FIFA North and Central America World Cup is 80 days away. After the Milan Cortina Winter Olympics, which closed last month, interest in universal viewing rights has grown, and there are also concerns about whether the World Cup will be broadcast exclusively."

"JTBC has been sincerely negotiating with the three terrestrial broadcasters to eliminate these concerns. And despite the recent large deficit, I made a final proposal to secure universal viewing rights," he said.

According to JTBC, the central group, which JTBC belongs to, and the three terrestrial broadcasting companies should pay the remaining broadcasting rights after subtracting the digital resale amount from the total broadcasting rights fee. JTBC explained, "If this happens, JTBC will be in charge of 50% of the broadcasting rights and about 16.7% of each terrestrial broadcaster."

"The Korea Pool of the three terrestrial broadcasters has been paying for broadcasting rights for international games at the same rate," he said. "It is the last plan that has been put forward even at the risk of a large deficit in consideration of concerns about universal viewing rights."

In addition, JTBC said that it was not true of some claims that it was transferring the burden by buying broadcast rights at an expensive price through a sole bid, adding, "We secured broadcast rights for the 2026 2026 FIFA North and Central America World Cup for $125 million. The broadcasting rights for the 2022 Qatar World Cup, the previous tournament, were $103 million. The broadcasting rights paid by JTBC are at a level that reflects the increase in each competition and the average annual inflation rate," he said.

However, negotiations have been suspended since JTBC's final proposal. JTBC emphasized, "All resale negotiations must be completed within this month," and added, "The burden on the three terrestrial companies is much lower than the amount borne by each company during the Qatar World Cup four years ago. Nevertheless, the two sides have not narrowed their differences, so no agreement has been reached," he said.

Meanwhile, JTBC said, "We will sincerely engage in negotiations until the end."

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*This content was translated by AI.