1st Park Ji-hoon, 2nd Yoo Hae-jin, 3rd Yoo Ji-tae

*This content was translated by AI.

• Movie Actor Brand Reputation April 2026

According to the big data analysis of movie actor brand reputation for April 2026, the ranking was 1st Park Ji-hoon, 2nd Yoo Hae-jin, and 3rd Yoo Ji-tae.

The Korea Corporate Reputation Research Institute analyzed 233,755,669 brand big data points of 100 movie actors loved by South Korean consumers from March 21, 2026, to April 21, 2026, classifying the relationships between consumers and brands to apply a big data reputation algorithm. Compared to the 262,280,069 movie actor brand big data points from last March, this represents a decrease of 10.88%.

The brand reputation index is an indicator derived by extracting brand big data, analyzing consumer behavior, and classifying it into participation value, communication value, media value, community value, and social value, with weighted positive-to-negative ratios. In the movie actor brand reputation index, consumer brand consumption patterns were analyzed using participation index, media index, communication index, and community index.

The top 30 movie actor brand reputation rankings for April 2026 were Park Ji-hoon, Yoo Hae-jin, Yoo Ji-tae, Park Jung-min, Yoon Kyung-ho, Jeon Mi-do, Lee Jun-hyuk, Kim Min, Han Jimin, Kim Hye-yoon, Ha Jung-woo, Lee Byung-hun, Shin Se-kyung, Byun Yo-han, Lee Sung-min, Kim Tae-ri, Moon Ga-young, Son Seok-gu, Koo Kyo-hwan, Kim Hye-soo, Lee Je-hoon, Jo In-sung, Seo In-guk, Park Si-hoo, Gong Hyo-jin, Song Kang-ho, Park Ji-hwan, Go Yoon-jung, Hyun Bin, Moon Chae-won.

Park Ji-hoon, who recorded the number one movie actor brand reputation, was analyzed with a brand reputation index of 21,805,584, with a participation index of 3,409,374, media index of 4,443,076, communication index of 6,768,073, and community index of 7,185,061. Compared to the brand reputation index of 30,861,127 from last March, this represents a decline of 29.34%.

Yoo Hae-jin, ranked second, was analyzed with a brand reputation index of 15,022,816, with a participation index of 2,820,420, media index of 3,394,756, communication index of 3,703,561, and community index of 5,104,079. Compared to the brand reputation index of 25,845,330 from last March, this represents a decline of 41.87%.

Yoo Ji-tae, ranked third, was analyzed with a brand reputation index of 9,578,658, with a participation index of 2,206,037, media index of 1,954,785, communication index of 2,082,718, and community index of 3,335,119. Compared to the brand reputation index of 12,628,846 from last March, this represents a decline of 24.15%.

Park Jung-min, ranked fourth, was analyzed with a brand reputation index of 7,736,645, with a participation index of 830,577, media index of 1,118,279, communication index of 2,804,339, and community index of 2,983,450. Compared to the brand reputation index of 7,043,500 from last March, this represents an increase of 9.84%.

Yoon Kyung-ho, ranked fifth, was analyzed with a brand reputation index of 7,153,685, with a participation index of 487,249, media index of 1,249,424, communication index of 2,937,639, and community index of 2,479,372. Compared to the brand reputation index of 6,448,219 from last March, this represents an increase of 10.94%.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the big data analysis of movie actor brand reputation for April 2026, Park Ji-hoon's brand recorded the number one position. Analyzing the movie actor brand category, it decreased by 10.88% compared to the 262,280,069 movie actor brand big data points from last March. A detailed analysis shows brand consumption decreased by 4.32%, brand issues decreased by 19.74%, brand communication decreased by 9.40%, and brand diffusion decreased by 8.90%."

He continued, "Park Ji-hoon's brand, which recorded the number one movie actor brand reputation for April 2026, was analyzed with high scores in link analysis for 'record,' 'deep,' and 'reveal.' In keyword analysis, 'The King Who Lives with Me,' 'Becoming the Legend of the Military Kitchen,' and 'Discontinued Older Brother' were analyzed as high-ranking. In the positive-to-negative ratio analysis, the positive ratio recorded 93.50%."

This movie actor brand reputation survey was conducted through brand big data analysis of Park Ji-hoon, Yoo Hae-jin, Yoo Ji-tae, Park Jung-min, Yoon Kyung-ho, Jeon Mi-do, Lee Jun-hyuk, Kim Min, Han Jimin, Kim Hye-yoon, Ha Jung-woo, Lee Byung-hun, Shin Se-kyung, Byun Yo-han, Lee Sung-min, Kim Tae-ri, Moon Ga-young, Son Seok-gu, Koo Kyo-hwan, Kim Hye-soo, Lee Je-hoon, Jo In-sung, Seo In-guk, Park Si-hoo, Gong Hyo-jin, Song Kang-ho, Park Ji-hwan, Go Yoon-jung, Hyun Bin, Moon Chae-won, Lee Dong-hwi, Park Bo-young, Kim Ji-young, Lee Jung-jae, Jung Hae-in, Jung Da-bin, Kim Nam-gil, Kim Sun-young, Lee Jong-suk, Lee Seo-jin, Choi Woo-shik, Ma Dong-seok, Cha Seung-won, Jo Jung-suk, Song Ji-hyo, Kim Hee-ae, Lee So-mi, Son Ye-jin, Ko Soo, Han Hyo-joo, Song Joong-ki, Kim Woo-bin, Choi Min-sik, Lee Dong-wook, Park Hae-jun, Park Seo-joon, Hwang Jung-min, Kim Mu-yeol, Gong Myung, Park Sung-woong, Go Kyung-pyo, Oh Dal-su, JEONG JIN WOON, Lee Kwang-soo, Ahn Jae-hong, Lee Ju-young, Park Ha-sun, Kang Dong-won, Wi Ha-jun, Kim Kang-woo, Jung Woo, Shim Eun-kyung, Cha Tae-hyun, Jo Seung-woo, Kim Ui-sung, Ryu Jun-yeol, Im Soo-jung, Lee Jae-eun, Gong Seung-yeon, Lim Si-wan, Kang Ha-neul, Lee Hi-ne, Yeon Woo-jin, Jin Seon-kyu, Jo Yeo-jeong, Nam Joo-hyuk, Jung Jun-ho, Kim Young-kwang, Oh Yeon-seo, Lee Jin-wook, Kim Da-mi, Chae Soo-bin, Kim Rae-won, Jung So-min, Eom Jeong-hwa, So Ji-sub, Song Seung-heon, Heo Sung-tae, Jang Dong-gun, and Jeon Do-yeon from March 21, 2026, to April 21, 2026.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.