1st: Byun Woo-seok, 2nd: Im Young-woong, 3rd: Son Heung-min

*This content was translated by AI.

• Advertising Model Brand Reputation May 2026

Actor Byun Woo-seok shone in popularity by ranking first in the May 2026 advertising model brand reputation survey.

According to big data analysis results of the May 2026 advertising model brand reputation survey, the rankings were 1st Byun Woo-seok, 2nd Im Young-woong, and 3rd Son Heung-min.

The Korea Corporate Reputation Research Institute measured brand reputation indices for advertising models through consumer behavior analysis using 48,203,029 pieces of advertising model brand big data collected from April 7, 2026, to May 7, 2026. The metrics included participation index, media index, communication index, and community index. Compared to the 46,480,909 pieces of advertising model brand big data from April, this represents a 3.71% increase.

The brand reputation index is a metric developed through brand big data analysis, based on the finding that consumers' online habits significantly influence brand consumption. Advertising model brand reputation analysis measures the relationship between consumers and advertising model brands, positive and negative evaluations, media interest, and the volume of consumer interest and communication.

Advertising model brand reputation analysis analyzes the relationship between advertising model brands and consumers using a big data reputation algorithm for brands ranked in the top tier of brand reputation. The detailed indicators of the advertising model brand reputation index include weights for advertising channels.

The May 2026 advertising model brand reputation top 30 rankings were analyzed as follows: Byun Woo-seok, Im Young-woong, Son Heung-min, Park Ji-hoon, BTS, IVE, BLACKPINK, Yoo Jae-suk, Kim Yuna, Lee Jung-hoo, Ko Yun-jeong, Kim Hye-yoon, Lee Jung-jae, Ma Dong-seok, Gong Hyo-jin, Lee Jun-ho, Lee Chan-won, Kim Do-young, Kiki, Park Bo-gum, Eom Tae-gu, Gu Gyeo-ham, Ji Ye-eun, Hatsu to Hatsu, Jeon Ji-hyun, Kim Go-eun, Jeon Hyun-moo, Ryu Hyun-jin, Park Bo-young, Park Jung-min.

The brand of Byun Woo-seok, which recorded first place in advertising model brand reputation, was analyzed with a brand reputation index of 3,762,141, comprising a participation index of 479,722, a media index of 534,241, a communication index of 1,386,782, and a community index of 1,361,396. Compared to the brand reputation index of 824,311 from April, this marks a 356.40% increase.

The brand of Im Young-woong, ranked second, was analyzed with a brand reputation index of 3,349,309, comprising a participation index of 159,390, a media index of 265,536, a communication index of 1,368,894, and a community index of 1,555,489. Compared to the brand reputation index of 2,896,428 from April, this represents a 15.64% increase.

The brand of Son Heung-min, ranked third, was analyzed with a brand reputation index of 3,067,512, comprising a participation index of 174,082, a media index of 209,847, a communication index of 1,135,584, and a community index of 1,547,999. Compared to the brand reputation index of 1,079,167 from April, this marks a 184.25% increase.

The brand of Park Ji-hoon, ranked fourth, was analyzed with a brand reputation index of 2,831,202, comprising a participation index of 231,458, a media index of 233,370, a communication index of 1,169,755, and a community index of 1,196,620. Compared to the brand reputation index of 1,896,965 from April, this represents a 49.25% increase.

The brand of BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), ranked fifth, was analyzed with a brand reputation index of 2,691,868, comprising a participation index of 87,075, a media index of 212,322, a communication index of 1,115,334, and a community index of 1,277,137. Compared to the brand reputation index of 7,462,249 from April, this marks a 63.93% decrease.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the big data analysis results of the May 2026 advertising model brand reputation survey, the Byun Woo-seok brand recorded first place. Analysis of the advertising model brand category shows a 3.71% increase compared to the 46,480,909 pieces of advertising model brand big data from April. A detailed analysis reveals a 4.15% decrease in brand consumption, a 9.88% decrease in brand issues, a 7.30% increase in brand communication, and a 9.86% increase in brand diffusion."

He continued, "Link analysis of the Byun Woo-seok advertising brand, which recorded first place in the May 2026 advertising model brand reputation survey, showed high frequencies for 'heart-fluttering,' 'confessing,' and 'modeling.' Keyword analysis revealed high frequencies for 'Prince Lee An,' '21st Century Grand Duchess,' and 'Yoo Jae-suk Camp.' Analysis of the positive and negative ratio for the Byun Woo-seok advertising brand showed a positive ratio of 93.51%."

The May 2026 advertising model brand reputation survey was conducted through brand big data analysis of Byun Woo-seok, Im Young-woong, Son Heung-min, Park Ji-hoon, BTS, IVE, BLACKPINK, Yoo Jae-suk, Kim Yuna, Lee Jung-hoo, Ko Yun-jeong, Kim Hye-yoon, Lee Jung-jae, Ma Dong-seok, Gong Hyo-jin, Lee Jun-ho, Lee Chan-won, Kim Do-young, Kiki, Park Bo-gum, Eom Tae-gu, Gu Gyeo-ham, Ji Ye-eun, Hatsu to Hatsu, Jeon Ji-hyun, Kim Go-eun, Jeon Hyun-moo, Ryu Hyun-jin, Park Bo-young, Park Jung-min, TWICE, Jo Jung-suk, Sung Si-kyung, Moon Chae-won, Faker, Cha Seung-won, Psy, Kim Woo-jin, Lee Sang-min, Lee Hyo-ri, Young-tak, Park Jin-young, aespa, Park Koon, Lee Byung-hun, Shin Dong-yup, Kim Jong-kook, Kim Dong-hyun, SEVENTEEN, RIIZE, Hwasa, Hyun Bin, Jang Yun-jeong, Bibi, Han Jimin, Ahn Jung-hwan, Lee Jun-hyuk, Yoo Hae-jin, NCT, TOUS, Park Shin-hye, Yoo Ji-tae, Lee Seo-jin, Lee Seung-gi, Cha Ju-young, Jo In-sung, Kang Ho-dong, Kim Yu-jung, Seo Jang-hoon, Kim Hye-soo, Choi Sung-hoon, Lee Jung-hyun, LE SSERAFIM, Shin Min-a, Lee Su-ji, Kang Dong-won, Red Velvet, Lee Young-ae, Son Ye-jin, Kim Tae-ri, Yoon A, Park Seo-joon, Won Bin, Song Ga-in, I-LAND, Son Seok-gu, Baby Monster, Kim Won-hoon, Kim Woo-bin, Tang Wei, Kim Jong-min, Tak Jae-hoon, Park Eun-bin, Apink, Jung Hae-in, Kim Yeon-koung, Lee Dong-wook, Oh My Girl, Seo Kang-jun, and Hwang Jung-min.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.