*This content was translated by AI.View Original

American pop star Dua Lipa has filed a lawsuit against Samsung Electronics for infringement of her right of publicity, seeking damages in the range of 200 billion won.
According to reports from foreign media outlets including Variety on the 8th (local time), Dua Lipa recently filed a lawsuit in the U.S. Central District Court of California against Samsung Electronics and its U.S. subsidiary, Samsung Electronics America, seeking 15 million dollars (approximately 20 billion won) in damages.
Dua Lipa claims that Samsung Electronics used her image on TV packaging without prior consultation.

Dua Lipa's side stated that Samsung Electronics has been using photos of her performing at the Austin City Limits Festival on TV packaging since last year. Dua Lipa learned of this fact and requested that the use of her photos be discontinued, but explained that Samsung Electronics ignored such requests.
According to the complaint, Dua Lipa stated, "I maintain very strict standards for brand collaborations and have never agreed to act as a model for consumer product packaging."
Dua Lipa's side requested the court to order the cessation of sales of the infringing products, award damages, impose punitive damages, and cover legal fees. The claimed amount is reported to be at least 15 million dollars (approximately 22 billion won) or more.
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*This content was translated by AI.View Original





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