BTS V's Cushion Wins 'Favorite K-Beauty Product'

*This content was translated by AI.

BTS member V, who serves as an ambassador for TIRTIR, won an award at the '2026 Allure Readers' Choice Awards'. The world-renowned beauty and lifestyle magazine Allure announced the '2026 Allure Readers' Choice Awards' following a global vote by beauty enthusiasts.

TIRTIR's Mask Fit Red Cushion, which V promoted in a campaign, was selected in the 'Favorite K-Beauty Product' category. The product also secured the title of 'Korea WINNER' in the K-Beauty Leader category at the 'Elle Beauty Awards 2026' last February, earning two consecutive K-Beauty representative titles.

TIRTIR appointed V as its ambassador in November 2025 and launched a global campaign along with a pop-up store event in Los Angeles, USA. The pop-up store event attended by V drew the attention of fans and media worldwide.

As of mid-December 2025, TIRTIR secured two spots within the top 100 of Amazon Beauty's color cosmetics category, the most among K-Beauty brands. Additionally, it became the first Korean cushion brand to rank number one in the entire Amazon Beauty category.

In the 'Top 10 Korean K-Beauty Brands of 2025' released by marketing platform Lefty and fashion community DePanyu, TIRTIR ranked second. This achievement was made within approximately a month and a half since V began serving as ambassador.

V is expanding his influence into the fashion and beauty sectors. At last year's Paris Fashion Week, V generated the highest EMV of $13.1 million among Korean stars based on the combined total of the four major fashion weeks.

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*This content was translated by AI.