1st: Byun Woo-seok, 2nd: Park Ji-hoon, 3rd: Yoo Hae-jin

*This content was translated by AI.

• Actors Brand Reputation May 2026

According to the May 2026 Actors Brand Reputation big data analysis, the top three were Byun Woo-seok, Park Ji-hoon, and Yoo Hae-jin, in that order.

The Korea Corporate Reputation Research Institute analyzed 224,437,903 brand big data points from 100 actors appearing in dramas, movies, and OTT programs broadcast between April 21, 2026, and May 21, 2026. This represents a 29.81% increase compared to the 172,894,764 data points recorded for actors in April.

The top 30 actors in the Actors Brand Reputation included Byun Woo-seok, Park Ji-hoon, Yoo Hae-jin, Kim Jae-won, Kim Hye-yoon, Gu Gyo-hwan, Chae Won-bin, Go Yoon-jung, Lee Si-eui, and Moon Ga-young.

First-place Byun Woo-seok recorded a brand reputation index of 13,270,451, a 98.14% increase from 6,697,568 in April. Second-place Park Ji-hoon reached 11,929,116, up 24.40%, while third-place Yoo Hae-jin rose to 8,213,699, a 65.50% increase.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "Byun Woo-seok's brand, which has grown alongside a strong fan community, was analyzed as number one. Park Ji-hoon's brand, which has garnered high consumer interest in both movies and dramas, ranked second."

The top 30 actors in the May 2026 Actors Brand Reputation were Byun Woo-seok, Park Ji-hoon, Yoo Hae-jin, Kim Jae-won, Kim Hye-yoon, Gu Gyo-hwan, Chae Won-bin, Go Yoon-jung, Lee Si-eui, Moon Ga-young, Kim Go-eun, Park Bo-young, Shin Hye-sun, Ha Jung-woo, Yoon Kyung-ho, Kang Mi-na, Gong Seung-yeon, Baek Seon-ho, Lee Byung-hun, Jeon So-young, Yoo Soobin, Heo Nam-jun, Jung Woo, Park Jung-min, IU, Lee Jun-young, Ahn Hyo-seop, Gong Myung, Moon Chae-won, and Seo Ji-hye.

This Actors Brand Reputation survey was conducted through brand big data analysis of Byun Woo-seok, Park Ji-hoon, Yoo Hae-jin, Kim Jae-won, Kim Hye-yoon, Gu Gyo-hwan, Chae Won-bin, Go Yoon-jung, Lee Si-eui, Moon Ga-young, Kim Go-eun, Park Bo-young, Shin Hye-sun, Ha Jung-woo, Yoon Kyung-ho, Kang Mi-na, Gong Seung-yeon, Baek Seon-ho, Lee Byung-hun, Jeon So-young, Yoo Soobin, Heo Nam-jun, Jung Woo, Park Jung-min, IU, Lee Jun-young, Ahn Hyo-seop, Gong Myung, Moon Chae-won, Seo Ji-hye, Ju Ji-hoon, Im Ji-yeon, Lee Jong-seok, Hong Hwa-yeon, Woo Do-hwan, Noh Sang-hyun, Ko Soo, Hyun Woo-seok, Nana, Lee Jong-won, Ha Ji-won, Jeon Ji-hyun, Daniel Choi, Gong Hyo-jin, Kim Min-seok, Yoo Ji-tae, Park Hae-soo, Park Seo-joon, Lee Hyo-je, Kang Dong-won, Kim Nam-gil, Kim Hye-soo, Choi Woo-sik, Lee Jun-hyuk, Hyun Bin, Shin Hyun-bin, Kim Sung-cheol, Lee Kwang-soo, Chae Seo-an, Yoo Yeon-seok, Lee So-mi, Song Ji-hyo, Ji Chang-wook, Shin Se-kyung, Ryu Seung-ryong, Son Ye-jin, Son Seok-gu, Kim Min, Kang So-ra, Lee Hee-jun, Song Joong-ki, Lee Seo-jin, Lee Jae-won, Han Jimin, Jeon Mi-do, Park Eun-bin, Kim Ji-young, Song Geon-hee, Lee Beom-soo, Park Shin-hye, Jeong I-chan, Seo In-guk, Oh Jung-se, Ma Dong-seok, Byun Yo-han, Jang Seung-jo, Kim Jun-han, Yeom Jeong-a, Cho Hye-jung, Kwak Sun-young, Im Soo-jung, Lee Jung-jae, Kim Tae-ri, Kim Jae-wook, Cha Seung-won, Jung Hae-in, Lee Je-hoon, Kang Min-ah, Lee Sung-min, and Park Sung-woong.

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*This content was translated by AI.