Jungkook Effect! Harajuku Paralyzed

*This content was translated by AI.View Original

BTS's Jungkook shone with his global presence by paralyzing Harajuku.

Jungkook attended the 'Jungkook for Calvin Klein, 2026 CKJK' limited capsule collection event for the global fashion brand 'Calvin Klein' held in Harajuku, Tokyo, Japan, on June 5. News of his appearance caused a phenomenon where the entire area of Harajuku was paralyzed for an extended period.

Jungkook was scheduled to visit around 9 p.m., but several hours before, many fans gathered around the event venue. Japanese media reported that "Jungkook's appearance in Harajuku caused major chaos," stating that "many fans who heard rumors of Jungkook's visit flocked to the front of the store (event venue) all at once, security personnel were deployed, and the scene temporarily entered a state of panic and frenzy." Another local media outlet reported, "Jungkook visited the Tokyo Calvin Klein Harajuku store. Fans who heard about it gathered by the roadside several hours earlier, causing temporary commotion."

It further explained, "As Jungkook appeared inside the store, a huge cheer erupted from the gathered audience. Scenes of him waving from the second floor and smiling at fans, along with loud cheers from the crowd filling the street until he got into his car after the event, enveloped the surroundings in intense heat."

Earlier, on May 20 (Korean time), sales of the collaborative collection '2026 CKJK', in which Jungkook was involved in the overall design, began on the official global Calvin Klein website. In Japan, all products sold out. Within 48 hours of the official collaboration announcement, the Media Impact Value (MIV) reached $3.4 million (5.164 billion won). Calvin Klein officially introduced this project as an "unprecedented collaboration."

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*This content was translated by AI.View Original