Cha Seung-won shines across multiple fronts..Selected as CF model, reimagines Gohasanja Kim Jeong-ho

*This content was translated by AI.

Actor Cha Seung-won is gaining momentum not only in variety programs but also in commercial films.

According to Cha Seung-won's agency Keyeast, Cha transformed into Gohasanja Kim Jeong-ho for the first time in 10 years through the summer brand campaign of the travel and leisure platform 'Yogiada' titled 'How about domestic travel loved by great people this summer'. Cha previously played the role of Kim Jeong-ho in the 2016 film 'Gohasanja, Daedongyeido', earning praise from audiences.

'Yogiada' officials stated, "As the actor most immediately associated with 'Gohasanja Kim Jeong-ho', we believed Cha Seung-won would express the concept most persuasively. We expect that Cha's unique sense of trustworthiness, along with his cheerful expression style, will align well with the direction of this campaign, allowing us to convey the charm of various parts of Korea in a more approachable manner."

Meanwhile, Cha Seung-won is active in the Coupang Play variety program 'Bonjour Bread House'. He is currently filming the tvN drama 'Retired Agent + Management Team'.

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*This content was translated by AI.