Song Ji-hyo, confident in 'one-hand-width bra top'.. Underwear brand 'expands to 10 countries' becomes a hit [Style Issue]

*This content was translated by AI.

Actress Song Ji-hyo revealed the underwear campaign photos for the brand she launched.

On the 10th, Song Ji-hyo shared new underwear campaign photos for her brand via SNS, stating, "2026 NEW IN."

In the videos and photos, she showcased various underwear products with a confident and lively atmosphere.

Song Ji-hyo also transformed into a hip look by pairing only a bra top over jeans.

Netizens left comments such as "So lovely," "I like that she shows it herself more than other models," and "My goddess Ji-hyo unnie."

Song Ji-hyo launched her underwear brand last year after eight years of preparation. At the time, she appeared on the YouTube channel "Jim Jong-guk" and said, "For eight years, I have consistently thought about it, checked fabrics, and even went to the Navy Headquarters alone. If I sewed it myself, it would be a hobby, but I realized I couldn't do it on my own, so I started a company." She also stated, "I think underwear meant to be shown should be for events, but since the underwear I wear daily is the first thing I put on, I wanted it to be comfortable and have a great fit."

Song Ji-hyo's underwear brand has opened global stores in Indonesia, the Philippines, Malaysia, Thailand, Vietnam, Taiwan, Hong Kong, and China.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.