*This content was translated by AI.


'Beautiful World' sees Im Ji-yeon once again hold the flower in her hand.
'Beautiful World,' an SBS Friday-Saturday drama directed by Han Tae-seop and Kim Hyun-woo, with a script by Kang Hyun-ju, is a romantic comedy drama depicting a tense, explosive romance between Shin Seo-ri (played by Im Ji-yeon), a nameless actress possessed by the soul of the legendary Joseon villainess and turned into a 'villainous' character, and Cha Se-gye (played by Heo Nam-jun), a villainous chaebol described as a monster born of capitalism.
'Beautiful World' shattered its own record for highest viewership just a week before its finale, recording 11% in the Seoul Capital Area and 10.5% nationwide. Additionally, it ranked second on Netflix's 'Global Top 10 Non-English Shows' weekly viewership chart for the second week of June, continuing its global box office phenomenon. In particular, 'Beautiful World' topped the June drama brand reputation rankings, with Heo Nam-jun and Im Ji-yeon securing first and third place respectively in the drama actor brand reputation category. The drama also claimed first place in TV drama buzz rankings, while cast members Im Ji-yeon, Heo Nam-jun, Jang Seung-jo, and Lee Se-hee took first, second, eighth, and tenth place in the cast buzz category, proving its status as the top box office hit (based on Nielsen Korea, Toodum, Korea Corporate Reputation Institute, and Fundex).
'At the center of this success are the perfectly matched performances by Im Ji-yeon and Heo Nam-jun, who have created a 'new world of K-romcom.' They vividly embodied the unique character traits of a Joseon villainess and a villainous chaebol, birthing an unprecedented chemistry of a romance between two villains. In particular, scenes such as the 'flower treading scene,' the 'electrocution scene,' and the 'wrist kiss scene' skillfully balanced comedy and romance, creating legendary moments in every episode and instantly captivating living rooms.
'Among these, the 'Beautiful World' team previewed Seo-ri's transformation into the 'Cha Se-gye Guardian Angel' on the 19th. In the released stills, Se-gye appears visibly displeased by the sudden visit of his aunt Cha Ju-ran (played by Jung Young-ju) and Cha Ju-mi (played by Baek Eun-hye). Since the aunts have long regarded Se-gye as a thorn in their side and frequently clashed with him, their surprise visit creates an awkward tension. As curiosity builds about why the aunts have entered Se-gye's home, the atmosphere shifts 180 degrees with the appearance of the 'Joseon Villainess' Seo-ri, heightening interest.
'Seo-ri is now seen confidently clutching palm leaves to confront the aunts. With the imposing aura of a powerful Joseon villainess who once controlled the inner palace, she instantly overwhelms the aunts. Se-gye, who has already personally experienced Seo-ri's fierce handiwork (?), is startled by the familiar déjà vu but is once again captivated by the aura of 'Guardian Angel' Seo-ri, who stands firmly by his side, triggering laughter. With the added sight of the aunts fleeing in panic after Seo-ri's harsh beating, curiosity rises about what legendary scene will be created this time.
'Beautiful World' Episode 13 will air at 9:50 p.m. on the 19th.
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*This content was translated by AI.

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