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fromis_9's Song Ha-young and Lee Na-kyung launch door-to-door sales.. A bumpy sales journey [Door-to-Door Girls]

Published:

Choi Hyejin

*This content was translated by AI.

/Photo=Studio Bridge 'Door-to-Door Girls'
/Photo=Studio Bridge 'Door-to-Door Girls'

fromis_9 members Song Ha-young and Lee Na-kyung have begun door-to-door sales.

Door-to-Door Girls, presented by content production company Studio Bridge, is a participatory variety program where cast members meet citizens directly and carry out various missions. The first episode, released on the 15th, featured Song Ha-young and Lee Na-kyung.

Song Ha-young and Lee Na-kyung were shown roaming around Seoul, meeting citizens and taking on door-to-door sales challenges. In particular, unexpected citizen reactions and spontaneous situations unfolded, delivering a lively and engaging experience.

Recently, the web variety market has seen a shift toward formats where ordinary citizens participate as part of the content, moving beyond observer-focused variety centered on cast members. Door-to-Door Girls also aims to create on-site content that develops in harmony with citizens, aligning with this trend.

The production team explained that they strengthened improvisation and on-site authenticity throughout filming and editing to capture genuine moments that can only occur in real settings. A Studio Bridge representative stated, "We focused on the process of citizens and cast members creating content together, breaking away from traditional variety show conventions," and added, "The program's goal is to convey the vitality and empathy that can only be felt on-site."

Meanwhile, Door-to-Door Girls is being released via its official YouTube channel.

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*This content was translated by AI.

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