Sudden passing of the late Lee Ju-hee, who was in contact until two days ago... 'Sebasie' production team also mourns [Comprehensive]

*This content was translated by AI.

First-generation influencer and leader of fashion brand AB Collection, Lee Ju-hui (CEO), has suddenly passed away. She was 44 years old.

On the 25th, the official SNS of Lee Ju-hee revealed a death notice and a portrait photo announcing her passing.

Lee Ju-hee's side stated, "Yesterday, Lee Ju-hee, who was loved as a precious partner to a man, a mother to a child, and as the representative of AB Collection to many, has left our side."

They continued, "As she was always someone who shared better things and dreamed of a beautiful and happy world with many people, this news is still hard to believe, and we are in deep sorrow. Although we intended to inform everyone after completing all procedures, due to the many people expressing concern and asking about her well-being, we have decided to share this news first with a cautious heart."

They added, "We sincerely thank you for the warm interest and love you have shown to Lee Ju-hee and AB Collection. We would be grateful if you would join in mourning and pray for her peace, as she was always bright and full of love not just as the representative of AB, but as a person named Lee Ju-hee."

Many were shocked by the sudden news of her passing, as she had been in contact via SNS just two days ago. As the sudden death notice spread, a wave of mourning has followed.

Broadcasters and entrepreneur Kim Jun-hee, actress Lee Pil-rip's wife and entrepreneur Park Hyun-seon, and singer Kim Song expressed their condolences, saying, "We respectfully pray for the repose of the deceased."

The 'Sebasie' production team also posted a message of mourning. Through their YouTube channel, the team said, "We remember the passion of Joo Syeot-deon (CEO), who told us to 'dream crazy dreams and break them down into small pieces to execute.' Her sincere communication and positive influence will forever shine. We bow our heads in prayer that she may now freely unfold all the dreams she had in the sky and rest peacefully."

The deceased was a first-generation influencer with 120,000 followers and gained recognition as a female CEO after establishing the fashion brand AB Collection in 2019. In 2020, she appeared on 'Sebasie (Time to Change the World)' and encouraged many by saying, "Pour out crazy confidence. Dream crazy dreams every day with confidence," sharing courage and hope with many people.

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*This content was translated by AI.