ZEROBASEONE's Matthew Seok appointed as 'Visit Seoul' ambassador [Official]

*This content was translated by AI.

ZEROBASEONE member Matthew Seok has been appointed as the 'Visit Seoul' ambassador.

According to his agency WakeOne on the 29th, Matthew Seok, appointed as the 'Visit Seoul' ambassador, will launch the 'Met U in Seoul' campaign organized by the Seoul Tourism Organization.

'Met U in Seoul' is a campaign title that playfully combines Matthew Seok's name with 'Meet You,' capturing special encounters and experiences unfolding across Seoul in video. Matthew Seok personally visits places such as Seongsu-dong, Han River Park, and Seo Sun-ra-gil, introducing the charm and warmth of Seoul from a traveler's perspective.

This campaign was organized by the Seoul Tourism Organization to promote Seoul's diverse attractions based on connections with global K-pop fandoms and to increase interest in actual visits to Seoul. In addition to short-form challenges designed for global K-pop fans to easily follow and share on social media, SNS events will also be held to continue special communication.

Gil Gi-yeon, CEO of the Seoul Tourism Organization, stated, "We expect the positive energy of ZEROBASEONE's Matthew Seok, who leads the global Hallyu trend, to synergize with Seoul's warm hospitality charm."

Meanwhile, Matthew Seok's 'Met U in Seoul' campaign can be viewed on the official Visit Seoul SNS channels.

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*This content was translated by AI.