Just looking at it makes you go "Wow~♥" BTS V takes his first step as Jinro's first global ambassador with a 'New Visual'

*This content was translated by AI.

BTS (BTS) V has taken a dazzling first step as the first global ambassador for the Jinro (JINRO) brand.

On July 9, HiteJinro released a teaser video of V, its first-ever global ambassador, on official social media channels.

This teaser is a new campaign video linked to the historic case of selecting Jinro's first global ambassador in the company's history. In the video, V appears wearing a black leather jacket and jeans with a two-tone hairstyle, holding a Chamisul product after an elevator door opens.

HiteJinro stated, "V is the person who best embodies the brand values and sensibility that Jinro strives for," adding, "Moving forward, we will carry out various activities together with V to communicate more closely not only with domestic consumers but also with global consumers, and continuously expand the popularization of Jinro." HiteJinro aims to enhance overseas market awareness and preference by featuring V.

Jinro has maintained the title of the world's best-selling distilled spirit for 25 consecutive years, as selected by UK-based spirits magazine Drink International, selling 94.5 million cases last year.

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*This content was translated by AI.