'Yoo Byung-jae's Girlfriend♥' Ahn Yu-jung Reveals Her Name, Brand Launch: "I Put All My Time and Money in My 20s" [Full Text]

*This content was translated by AI.

Influencer girlfriend Ahn Yu-jung (29) of broadcaster Yoo Byung-jae (38) announced a new challenge as an entrepreneur.

On the 10th, Ahn Yu-jung posted a long message on her Instagram. She said, "For the first time, I am not using my own name but want to bring out into the world a feeling that has quietly accumulated within me for a long time. That name is AOO. After running tirelessly throughout my 20s and accumulating time, as well as precious money filled with my passion and sweat, I wanted to pour it all into values and directions I truly believe in."

She announced the launch of jewelry brand A, bearing her own name. Regarding this, Ahn Yu-jung stated, "This is not simply a brand that makes pretty products. It is a brand filled with my heart, thoughts, tastes, and standards in every corner." She added, "I like the texture of recyclable kraft paper. I prefer things that stay by your side for a long time rather than those that are easily consumed and disappear. I favor beauty that never gets tiring over flashiness, and items that leave a subtle presence even without being overly conspicuous. My tastes and values naturally became AOO."

She continued, "Someone may choose AOO while thinking of a loved one, someone else while remembering their brightest moment, and another person to honor themselves for getting through today. I hope all those moments are never easily forgotten. Therefore, I want AOO to be more than just jewelry; I want it to become a small medium that helps people hold onto emotions for a long time."

She further added, "Every product was personally selected by me one by one, and the designs were completed after countless deliberations." She said, "Rather than following trends, I have included only things I truly want to wear for a long time and can confidently show off with sincerity. That is why there is greater affection for every product. I hope that this feeling naturally reaches you as well."

Especially, Ahn Yu-jung emphasized, "This brand is my biggest challenge, started by pouring in the time and passion of my 20s, as well as the life I will live going forward. It may not be a perfect brand yet. But when it comes to sincerity, I am more confident than anyone else. In the future, I will only present things that I personally deliberate on, personally choose, and can confidently show off under the name AOO. Without losing my original heart, I will build a brand that people can trust and stay with for a long time. Please join us from this very beginning. Thank you."

Meanwhile, Ahn Yu-jung became known after starting a public relationship with Yoo Byung-jae, who is nine years her senior, in November 2024. Recently, Yoo Byung-jae clicked 'like' on Ahn Yu-jung's SNS posts, showcasing his unwavering affection for the second consecutive year.

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*This content was translated by AI.