"NewJeans, you're sickeningly tacky" — Ador's '4th Generation' Unveiled as Designer Park Si-young Faces Harsh Criticism for 'Ten-Million Movie Poster' [Star Issue]

*This content was translated by AI.

Designer Park Si-young, who has contributed to the creation of movie posters for numerous films including the ten-million-viewer hit "The Man Who Lives with Kings" (Wangsa-nam), sparked controversy by publicly criticizing NewJeans' new content featuring the group's reconfigured four-member lineup.

Park Si-young, a designer and founder of the design studio Bitnaneum, posted on her Instagram on the 22nd: "No way, I heard NewJeans released something new because they're sickeningly tacky, so I checked it out right after waking up, and wow, it's just painfully outdated." Earlier that day, Ador, NewJeans' agency, unveiled its first content under the newly formed four-member lineup consisting of Minji, Hani, Haerin, and Hyein to mark the group's fourth anniversary. This move drew public attention as the group's latest update following conflicts with CEO Heejin Min and the departure of Daniel.

However, Park Si-young directed harsh criticism toward Ador, stating: "Their vibe isn't even from the 'Gayo Top Ten' era anymore. It seems like talentless kids are scraping by with spoons. What's this about NewJeans having four members? They removed the 'attack' part from 'Attack on Titan.' The real sin is that a company run by losers who lack taste but have inflated egos received massive investment."

During the 2024 dispute between NewJeans and Ador alongside Heejin Min, Park Si-young had previously defended the group, writing: "I really want to slap middle-aged men of my generation who criticize young people for not understanding social life. In my view, they seem to confuse social life with slave life. What kind of grandiose 'social life' are they trying to impose on the next generation by dictating attitudes?"

Reactions from netizens to Park Si-young's scathing remarks were sharply divided. Supportive comments included: "I told you so," "Wow, she speaks so refreshingly," "The photos look a bit plain," "It is somewhat true. The members are still pretty, but that unique vibe is missing," "Her expression may be exaggerated, but honestly, I can relate," "The members are beautiful, but they lack the spark of before," "Her wording was over-the-top, but not entirely wrong," "They just look ordinary," and "I don't see what's different from previous NewJeans photos." Other comments like "Completely drained" also expressed agreement. Conversely, critical voices argued: "Perhaps public perception of them has simply changed," "They're just pretty," "Maybe they took ordinary photos since it wasn't an official album cover," "Even though I dislike HYBE, they'll have to continue activities under HYBE anyway; what good does this post do? If you truly care about NewJeans, just cheer for them," "It's strange to nitpick something posted on an anniversary," and "They look exactly the same as before."

Meanwhile, designer Park Si-young has lent her talent to poster designs for many acclaimed films, including "The Man Who Lives with Kings" (Wangsa-nam), "The Gangster, the Cop, the Devil," "Portrait of a Beauty," "The Wailing," and "Veteran 2."

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*This content was translated by AI.