* Translated by AI

Starnews

[Official] Yoon Si-yoon and Lee Soo-kyung partner with China's largest entertainment company.. MOU for global expansion

Published:

Yoon Sanggeun

*This content was translated by AI.

(From left) Actors Yoon Si-yoon, Lee Soo-kyung /Photo=StarNews
(From left) Actors Yoon Si-yoon, Lee Soo-kyung /Photo=StarNews

Actors Yoon Si-yoon and Lee Soo-kyung are set to take center stage in a major project targeting the global entertainment market, including China.

Yoon Si-yoon and Lee Soo-kyung's agency KMG GLOBAL (CEO Seok Kwang-mun) announced on the 4th that it has signed a strategic memorandum of understanding (MOU) with Chinese entertainment company Fedora Entertainment (CEO Kim Wi-dong) for global content production and artist management cooperation.

This agreement was launched to showcase differentiated content targeting the global market by combining Fedora Entertainment's powerful local production capabilities and distribution network with KMG GLOBAL's solid lineup of talented actors including Yoon Si-yoon and Lee Soo-kyung.

Yoon Si-yoon has built high recognition and familiarity in China through numerous works, including the drama "Bread King Kim Tak-gu" and the popular local Chinese production "Happy Noodles," while Lee Soo-kyung has demonstrated her solid acting skills and public appeal through various works.

Both companies plan to build a synergy model that spans beyond Asia to the global market by combining the powerful artist IP led by these two actors with Fedora's planning and production capabilities.

Through this MOU, both companies will fully launch multi-faceted cooperation including: ▲support for affiliated artists' business and local activities ▲joint development and production of major IPs such as films, dramas, and variety shows ▲joint discovery and nurturing of new artists ▲various derivative businesses and marketing based on artist brands.

A KMG GLOBAL official stated, "This collaboration with Fedora Entertainment will serve as an important foothold for solidifying the global standing of our artists, including actors Yoon Si-yoon and Lee Soo-kyung," adding, "We will continuously present high-quality content that captures the global market by concentrating both companies' infrastructure and production capabilities."

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*This content was translated by AI.

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