B.I's "Waterbomb" accompanied by Lee Seo-jin and Kim Kwang-gyu... "Bi-Seo-Jin" promises "high-class close care"

*This content was translated by AI.

"Bi-Seo-Jin" with Lee Seo-jin and Kim Kwang-gyu returns.

According to SBS on the 4th, SBS Friday variety show "Whatever You Want - Bi-Seo-Jin" (hereinafter "Bi-Seo-Jin") will visit viewers in a new season with upgraded "high-class close care."

In the previous season, "Bi-Seo-Jin" claimed first place across all programs in its time slot from its premiere and proved its buzz by surpassing 170 million cumulative views on broadcast clips and highlight videos. It also ranked second overall and first in the variety category on Netflix's OTT "Today's Korea Top Series," establishing itself as a new powerhouse in Friday variety programming by captivating audiences across TV, digital platforms, and OTT.

In particular, the show's realistic caregiving and unpredictable honest conversations, unfolding alongside stars throughout their day, created unique entertainment exclusive to "Bi-Seo-Jin." It was praised for naturally capturing the human moments and deep inner thoughts hidden behind stars' glamorous appearances, simultaneously evoking laughter and empathy.

SBS stated, "'Bi-Seo-Jin's' new season goes one step further than simple caregiving or manager roles. It not only handles public schedules but also takes responsibility for personal arrangements that even managers would find difficult to accompany, as well as the most secretive and private aspects of a star's life," previewing its transformation into "real secretaries."

It further added, "From delicate care that anticipates what stars need before they ask, to deep conversations sharing concerns rarely voiced to anyone else, 'Bi-Seo-Jin' will take responsibility for a star's day from an even closer distance. Through this, it aims to draw out the raw charm and sincere inner thoughts of stars that cannot be seen on stage or in front of cameras."

It also noted, "The intimacy and trust formed between stars and their secretaries will deepen further, promising unexpected laughter and empathy."

Beyond being an observational variety show simply following a star's schedule, "Bi-Seo-Jin" has evolved into "high-class close care" that takes full responsibility for everything a star desires. Interest is focused on what new faces and stories it will present in the new season.

The first episode of "Bi-Seo-Jin," where the "real secretaries" more intimate and confidential than managers will showcase their activities, will air at 11:10 p.m. on the 28th.

Meanwhile, Lee Seo-jin and Kim Kwang-gyu served as singers B.I's managers in the new season of "Bi-Seo-Jin" and accompanied him to the recent buzz-worthy concert, "Waterbomb Seoul 2026."

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*This content was translated by AI.