1st BTS, 2nd Lim Young-woong, 3rd Yoo Jae-suk

*This content was translated by AI.

• Advertising Model Brand Reputation August 2026

The group BTS rose to first place in the August 2026 advertising model brand reputation rankings, shining with its popularity.

Korea Corporate Reputation Research Institute analyzed BTS as number one in the August 2026 advertising model brand reputation analysis. Lim Young-woong and Yoo Jae-suk ranked second and third, respectively, and the surveyed big data totaled 35,009,082 entries, an increase of 12.09% from the previous month.

The institute calculated the brand reputation index by analyzing advertising model brand big data measured from July 6 to August 6, 2026, based on consumer behavior analysis. The index comprises participation index, media index, communication index, and community index. The brand reputation index is a metric developed based on the premise that online habits influence brand consumption, measuring consumer relationships with advertising model brands, positive/negative evaluations, media interest levels, and volumes of interest and communication.

The top 30 advertising model brand reputations for August 2026 were ranked as follows: BTS, Lim Young-woong, Yoo Jae-suk, Lesenn, IVE, BLACKPINK, So Ji-sub, Park Ji-hoon, Kim Do-young, Gong Hyo-jin, Son Heung-min, Byun Woo-seok, Lee Jung-hoo, Kim Jong-kook, aespa, SEVENTEEN, Psy, Kim Go-eun, Park Bo-gum, Lee Byung-hun, I-LAND, Park Eun-bin, Jo In-sung, TWICE, Lee Dong-wook, Ko Yoon-jung, Lee Chan-won, Lee Jung-jae, Yoon Ah, Park Jin-young.

BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) recorded a participation index of 159,512, a media index of 393,045, a communication index of 999,185, and a community index of 2,004,94, resulting in a brand reputation index of 3,552,236. This represents a 204.72% increase from last month's brand reputation index of 1,165,738.

Second-place Lim Young-woong recorded a brand reputation index of 2,141,773, up 2.45% from last month's 2,094,82. Yoo Jae-suk ranked third with an index of 1,629,965, a 101.62% increase from last month's 808,424. Lesenn ranked fourth with 1,572,383, and IVE ranked fifth with 1,479,248. IVE's index rose 72.55% from last month's 857,303.

Koo Chang-hwan, president of Korea Corporate Reputation Research Institute, stated: "According to the August 2026 advertising model brand reputation big data analysis, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. Analyzing the advertising model brand category revealed a 12.09% increase compared to July's 31,233,600 advertising model brand big data entries. Detailed analysis showed brand consumption rose 17.50%, brand issues increased 8.11%, brand communication grew 3.65%, and brand dissemination surged 20.27%."

He continued: "Link analysis of the BTS brand, which ranked first in August 2026 advertising model brand reputation, showed high frequencies for 'overwhelming,' 'boycott,' and 'breakthrough.' Keyword analysis revealed 'ARMY,' 'Arirang,' and 'concert' as top terms. Positive-to-negative ratio analysis for the BTS brand indicated a positive rate of 93.67%."

The August 2026 advertising model brand reputation survey analyzed big data for BTS, Lim Young-woong, Yoo Jae-suk, Lesenn, IVE, BLACKPINK, So Ji-sub, Park Ji-hoon, Kim Do-young, Gong Hyo-jin, Son Heung-min, Byun Woo-seok, Lee Jung-hoo, Kim Jong-kook, aespa, SEVENTEEN, Psy, Kim Go-eun, Park Bo-gum, Lee Byung-hun, I-LAND, Park Eun-bin, Jo In-sung, TWICE, Lee Dong-wook, Ko Yoon-jung, Lee Chan-won, Lee Jung-jae, Yoon Ah, Park Jin-young, Son Na-eun, Jeon Ji-hyun, Shin Min-a, Ryu Hyun-jin, Faker, Jang Yun-jung, Kim Hye-soo, Sung Si-kyung, Jeon Hyun-moo, Lee Sang-min, Lee Hyori, Vivi, Kim Hye-yoon, Kim Yu-jung, Park Bo-young, Hatsu to Hatsu, Kim Yuna, Koo Gyo-hwan, Lee Young-ae, Ahn Jung-hwan, Hyun Bin, Red Velvet, Kim Woo-bin, Yeong-tak, Kim Dong-hyun, Daniel Kang, Jung Hae-in, Kang Ho-dong, LE SSERAFIM, Park Jeong-min, Son Ye-jin, Hwang Jung-min, Kang Dong-won, Shin Dong-yup, Lee Jun-ho, Song Ga-in, Baby Monster, Lee Jun-hyuk, Kim Tae-ri, Hwasa, Taeyeon, Son Seok-gu, Park Seo-joon, Apink, Ma Dong-seok, Tourus, Choo Young-woo, NCT, Kiki, Cha Seung-won, Choo Sung-hoon, Jung So-min, Oh My Girl, Han Jimin, Lee Seo-jin, Yoo Hae-jin, Jay Park, Cho Jung-seok, Yu Ji-tae, Song Ji-hyo, Park Shin-hye, Tak Jae-hoon, Seo Kang-joon, Kim Won-hoon, Han Hyo-joo, Lee Young-ja, Tang Wei, Lee Kyung-gyu, Kim Yeon-koung, Song Kang-ho.

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.