* Translated by AI

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Wherever Kim Nam-gil appears, it's a hit.. The 'Kim Nam-gil Effect' that secures everything from YouTube to advertising

Published:

Lee Seunghun

*This content was translated by AI.

/Photo=Gil Story ENT
/Photo=Gil Story ENT

Actor Kim Nam-gil has proven the 'Kim Nam-gil Effect'.

In "100-Minute Talk Is Just an Excuse," released in March via the YouTube channel 'Tteuntteun', Kim Nam-gil, labeled as a 'Yeon Ye-gye (CEO) talkative actor,' engaged in non-stop conversation with Yoon Kyung-ho, Joo Ji-hoon, and Yoo Jae-suk. The video surpassed 10 million cumulative views in just over ten days since its release and has now broken through 18 million views, demonstrating its enduring popularity.

True to his reputation as the 'King of Chatting,' who can host fan meetings for five hours straight, Kim Nam-gil showed no signs of fatigue even during a three-hour recording session. While speaking calmly, he added customized reactions to every line from his counterparts, showcasing a presence fitting for a special feature.

Kim Nam-gil's lively chatter on 'Excuse' led to new content. His single remark, "I want to try making a YouTube channel about eating ramen," gave birth to 'Tteuntteun's' spin-off, 'Will You Come Back After Eating Ramen?' The two videos released last month combined for over 10 million views, taking up the baton of success from the 100th special episode of 'Excuse'.

In 'Will You Come Back After Eating Ramen?', Kim Nam-gil enjoyed his journey with more excitement than anyone else on a day trip to find ramen. From his simple demeanor that gets excited over even small things to his considerate care for those around him, Kim Nam-gil's human charm truly captured the hearts of viewers.

The enthusiastic response in web entertainment seamlessly extended into advertising content. The four-part corporate finance web drama 'Star to START: K Enterprise Begins,' produced by KB Kookmin Bank starring Kim Nam-gil, surpassed 4 million cumulative views. Teaser and behind-the-scenes videos also received high interest, combining for over 500,000 views.

Kim Nam-gil played Vice President Kim Young-jin, a corporate finance officer who helps SMEs (small and medium-sized enterprises) grow in the drama. By realistically portraying a passionate bank employee who wears sneakers instead of dress shoes while working on-site, he delivered the somewhat difficult and stiff topic of corporate finance in a more approachable manner. Particularly as financial brand content, it is evaluated to have achieved an exceptional box office success by recording high popularity and viewership numbers.

At the center of all this success is 'Actor Kim Nam-gil.' From his simple natural charm to his acting ability that adds depth to characters, and even in brand promotion, he approaches everything with sincerity, proving his own definite value. With Kim Nam-gil's versatile activities, industry interest and love calls are expected to grow even hotter.

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*This content was translated by AI.

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