Lee Jin-hyuk demonstrates global influence..TikTok drama surpasses 500 million views

*This content was translated by AI.

Actor Lee Jin-hyuk, formerly of the group Up10tion, is proving his unique influence in the global content market as his TikTok drama "In the Name of Beauty" surpasses 500 million views.

"In the Name of Beauty" is a short-form drama set against the backdrop of the K-beauty brand Blang, telling the story of new employee Kim Si-won who comes to Korea with dreams and navigates a demanding corporate life. Since its recent release on TikTok, it has surpassed 500 million cumulative views and is garnering intense interest from global users beyond South Korea.

According to Lee's agency Eljulien Entertainment on the 20th, local fans in Southeast Asia who have long followed Lee Jin-hyuk's music and activities expressed delight at seeing him again as an actor in a short drama rather than just an artist on stage, boosting the work's buzz.

In the drama, Lee Jin-hyuk plays Dr. Ha, a dermatology consultant for Blang, taking responsibility for the romance and humor of "In the Name of Beauty." With his sophisticated visuals highlighted by a crisp white doctor's coat, he captures attention in every appearance by combining a sharp first impression with a playful yet affectionate charm. The agency stated, "Lee Jin-hyuk completed Dr. Ha not merely as a romantic counterpart but as a character who leads the temperature and rhythm of the work."

In particular, Dr. Ha instantly establishes a relationship with Kim Si-won (played by Son Ju-yeon) from their bickering first meeting. The two, who began as if bound by ill fate, develop into a supportive bond for each other as episodes progress, and Dr. Ha raises the excitement of a straight-ahead romance with his honest confession: "I like you, Si-won." Lee Jin-hyuk's signature playful energy and affectionate gaze further sharpened the charm of Dr. Ha.

Lee Jin-hyuk's strengths shone even more within the fast-paced short-form format. He creates laughter in brief moments with his playful lines and expressions, while when his feelings for Si-won deepen, he subtly adjusts the temperature of his gaze and tone of voice to capture the emotional arc without missing a beat. Among local fans, positive responses continue regarding both the Dr. Ha character and Lee Jin-hyuk's new acting transformation in romantic comedy.

The agency noted, "This 500 million view milestone is significant as it represents a synergy between Lee Jin-hyuk's long-accumulated overseas recognition and fandom meeting his new activities as an actor. The interest of fans in Southeast Asia, especially Indonesia, who have been waiting for Lee Jin-hyuk as the work's primary target, led to natural initial inflows and word-of-mouth from the early stages of release. Furthermore, Lee Jin-hyuk has skillfully utilized short-form grammar by collaborating with various creators and artists on his own TikTok channel, serving as a powerful bridge connecting music fans to drama viewers."

Lee Jin-hyuk's influence is also evident in his consecutive work activities. In the recent MBC Plus drama "Favorite Debut," he played Lee Sun, a member of a Canadian boy group, enhancing the character's persuasiveness with vitality derived from real idol experience and his signature bright energy. The work was released not only on domestic platforms but also via Japanese OTT Remino, further expanding Lee Jin-hyuk's global viewer reach.

In the Rezzin Snack short drama "Alliance of Xs: Revenge of Ex-Boyfriends and Ex-Girlfriends," released on the 6th of this month, he transformed into a character resembling an ex-boyfriend. In the work depicting former lovers joining forces to take revenge on their current partners, he portrayed a character who hides sincerity beneath playfulness, presenting another side distinct from Dr. Ha in "In the Name of Beauty."

"In the Name of Beauty," featuring Lee Jin-hyuk as Dr. Ha, is available via TikTok, while "Alliance of Xs: Revenge of Ex-Boyfriends and Ex-Girlfriends" was released in full on Rezzin Snack.

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*This content was translated by AI.