BTS's V, Gets Involved

*This content was translated by AI.

BTS's V captivated fans worldwide with his fresh and delicate visuals.

Beauty brand TirTir unveiled a new product advertisement video featuring V on its official SNS account on August 28. This is TirTir's new campaign video following V's selection as the brand's first global ambassador in November last year.

TirTir posted the video with the slogan "YOUR GLOW, ON-AIR. THE NEW TINTED SKIN GLOW CUSHION, ON-AIR." The advertisement is a new product video emphasizing natural skin expression, centered around close-up shots of V and a calm atmosphere.

V was selected as TirTir's first global ambassador on November 3 last year and attended the brand's first official event, 'Radiant in Red,' a pop-up event in Los Angeles (LA), USA, later that same month.

Since V began the campaign, the product featured in the advertisement, the Mask Fit Red Cushion, became the number one best-seller in the entire beauty category on Amazon for the first time by a Korean cushion brand. The product also won the K-Beauty Leader category at 'Elle Beauty Awards 2026,' selected by Elle editors from 50 countries worldwide. New products released last February sold out in just a few hours across all shades.

Meanwhile, the Japanese weekly economic magazine Toyo Keizai () covered the so-called "V effect," referring to brand influence driven by V, in its August 15–22 issue article titled "In-depth Report! 'Oshikatsu' Business: BTS·V Sells."

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*This content was translated by AI.