"CKJK, Most Successful Collaboration in Brand History" — Unmatched "Jungkook Effect"

*This content was translated by AI.

BTS's Jungkook's "CKJK" has been recognized as the most successful global product collaboration in the brand's history.

According to a press release from global financial media outlet Investing.com, PVH announced during its Q2 2026 earnings conference call that the "CKJK" campaign with Jungkook and Calvin Klein achieved over 90% sell-through rates globally. Social media reach reached 5 billion impressions, and e-commerce traffic for the spring season brand campaign saw triple-digit growth compared to previous periods.

Stefan Larsson, CEO of PVH, stated in the earnings announcement that "the standout moment of this quarter was the collaboration with Jungkook, 'Jungkook for Calvin Klein' (CKJK)," adding that it represents "the most successful global product collaboration in the brand's history."

CEO Larsson emphasized Jungkook as a "global phenomenon" possessing unique ability to connect with fans across regions and demographic boundaries, explaining that the collaboration linked products, marketing, and immersive retail activations worldwide.

Jungkook has served as Calvin Klein's global ambassador since 2023, participating in campaigns and product collaborations.

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*This content was translated by AI.