BTS V, appointed global ambassador for UK tech brand Nothing

*This content was translated by AI.

V of BTS has been named the global ambassador for the British tech brand Nothing, further cementing his popularity.

Nothing announced V as its new global brand ambassador and unveiled its latest product, the "Headphone (1) Pro." The British tech brand, founded by Carl Pei in 2020, leveraged a figure from popular culture to promote its new product collaboration.

Nothing manufactures headphones, smartphones, and wearables. Introducing V as its new global brand ambassador, the company posed the question, "Who was the first person to experience this product?"

Carl Pei, co-founder of Nothing, explained the reason behind V's appointment: "V possesses an instinctive sense for trying new things without fear. He constantly challenges himself with new sounds and styles, following his own creative instincts rather than adhering to proven formulas. This is exactly what we aimed to capture through the Headphone (1) Pro."

Nothing also featured the phrase "V stepped into the crowd wearing Nothing," utilizing a meme associated with V.

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*This content was translated by AI.