The "V Effect" Is Booming! BTS's V, Global Ambassador for UK Brand Nothing, Sells Out Headphones in 15 Countries

*This content was translated by AI.

Products from Nothing, which appointed BTS member V as its ambassador, have recorded complete sell-outs, demonstrating their popularity.

UK tech brand Nothing announced that after appointing V as its global ambassador on September 29, the three products worn by V in a photoshoot sold out at sales outlets in 15 locations worldwide.

The Headphone (1) Pro, Headphone (a), and Ear (3) sold out at sales outlets including the official website, as well as in the UK, Canada, Japan, Malaysia, and the Philippines. On the same day, V recorded a peak search volume of 100%, the maximum level, in over 60 countries, including the US and the UK, on Google Trends, while searches for Nothing increased by more than 200%.

On X (formerly Twitter) Worldwide Real-Time Trends, #VxNOTHING, #TAEHYUNGxNOTHING, and Nothing Headphones (1) pro ranked 1st, 2nd, and 4th, respectively. A total of 374,000 related posts were generated, and the Instagram Reel introducing V as the global ambassador recorded 14.14 million views.

Meanwhile, Nothing posters featuring V's photoshoot were distributed at four locations in Tokyo, Japan. The Japanese economic weekly Toyo Keizai explained, "An unusually long line of over 200 meters formed in Harajuku, Tokyo. Foreign tourists took photos or asked what the line was for. The long line formed because Nothing was distributing a special edition newspaper announcing that it had appointed V as its ambassador."

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*This content was translated by AI.