1st place BTS, 2nd place Resenn, 3rd place Im Young-woong

*This content was translated by AI.

• Advertising Model Brand Reputation, October 2026

The group BTS(BTS) rose to the top spot in the October advertising model brand reputation rankings, demonstrating its unwavering popularity.

The Korea Business Reputation Research Institute analyzed BTS as the number one in the October advertising model brand reputation. BTS's brand reputation index was 4,009,253, a 1.96% increase from the previous month.

Resenn in second place rose 8.42% from the previous month to 3,716,679, while Im Young-woong in third place fell 7.80% to 1,519,748. IVE ranked fourth with 1,246,560, and Kim Do-young rose to fifth place with 1,082,144, with Kim Do-young's index up 23.44% from the previous month.

Gu Chang-hwan, director of the Korea Business Reputation Research Institute, stated in a brand big data analysis, "In the link analysis of the BTS brand, which recorded first place in the October 2026 advertising model brand reputation, 'high spread effect, high loyalty, and great influence' scored highly. In the keyword analysis, 'ARMY, Arirang, and Ambassador' scored highly. In the positive-negative ratio analysis of the BTS brand, the positive ratio was analyzed at 93.85%."

The top 30 ranking for the October 2026 advertising model brand reputation was analyzed as follows: BTS, Resenn, Im Young-woong, IVE, Kim Do-young, Ko Yoon-jung, BLACKPINK, Shin Min-a, Son Heung-min, Heo Nam-jun, Yoo Jae-suk, Gong Yoo, Lee Jung-jae, Park Ji-hoon, Seo Kang-joon, Lee Byung-hun, Faker, Kim Hye-yoon, Seong Ri, Kim Hye-soo, Kim Woo-bin, Yoon Kyung-ho, Ryu Hyun-jin, Jun Ji-hyun, Yun-a, Park Bo-gum, Byeon Woo-seok, Park Ji-hyun, Jang Han-byul, Kim Yu-jung.

This survey was conducted by measuring participation, media, communication, and community indices based on 36,412,268 advertising model brand big data points from September 5 to October 5. This is a 4.29% increase in scale compared to the previous month's 34,915,880 data points.

The October 2026 advertising model brand reputation survey was conducted through brand big data analysis of BTS, Resenn, Im Young-woong, IVE, Kim Do-young, Ko Yoon-jung, BLACKPINK, Shin Min-a, Son Heung-min, Heo Nam-jun, Yoo Jae-suk, Gong Yoo, Lee Jung-jae, Park Ji-hoon, Seo Kang-joon, Lee Byung-hun, Faker, Kim Hye-yoon, Seong Ri, Kim Hye-soo, Kim Woo-bin, Yoon Kyung-ho, Ryu Hyun-jin, Jun Ji-hyun, Yun-a, Park Bo-gum, Byeon Woo-seok, Park Ji-hyun, Jang Han-byul, Kim Yu-jung, Lee Jun-hyuk, LE SSERAFIM, Lee Jung-hoo, Kiki, Cortis, Lee Chan-won, Hearts2Hearts, Ku Gyo-han, Kim Jong-kook, Aespa, TWICE, Psy, Hyun Bin, Young-tak, SEVENTEEN, Red Velvet, Jang Yoon-jung, EXO, Lee Soo-jin, Lee Jun-ho, Jo In-sung, Kim Yeon-kyung, Kang Daniel, Ahn Jung-hwan, Lee Dong-wuk, Kim Dong-hyun, NCT, Ryu Jun-yeol, Park Eun-bin, Park Bo-young, Tae-yeon, Hwasa, Choo Sung-hoon, Song Ga-in, Oh My Girl, Shin Dong-yup, Lee Min-jung, Seo Jang-hoon, Park Shin-hye, Kim Yuna, Kang Dong-won, BABYMONSTER, Park Seo-jun, Kang Ho-dong, Stray Kids, Han Jimin, Ma Dong-seok, Han Hyo-joo, Kim Tae-ri, Lee Hyo-ri, Son Suk-ku, SHINee, Cho Jung-seok, Jeong So-min, TWS, Ryu Seung-ryong, Tak Jae-hoon, Lee Chae-min, Joo Woo-jae, Kim Jong-min, Joo Ji-hoon, and Cha Seung-won.

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*This content was translated by AI.