Rescene's Liv and May have truly become 'Litt and Matt'... Official pop-up event unfolds

*This content was translated by AI.

The fan nickname "Litt and Matt," which compared members Liv (LIV) and May (MAY) of the group Rescene (RESCENE) to the popular Czech characters "Pat & Mat," has led to an actual pop-up event, heightening anticipation.

A video recently released on Rescene's official YouTube channel featured the officially licensed Pat & Mat characters visiting Liv and May in person to propose a "Litt and Matt Pop-up" and collaborating on its planning, presented in a variety show format.

"Litt and Matt" is an affectionate nickname that naturally emerged when fans, who had long enjoyed the cheerful chemistry between Liv and May, began referring to the two as "Pat & Mat." An idea born within the fandom has expanded into YouTube content, merchandise (MD), and an offline pop-up through a collaboration with the official Pat & Mat IP.

In the released video, Liv and May directly proposed various ideas, ranging from products they wanted to feature at the pop-up to space layout, events, and experiential content. Following its release, high interest from fans has continued, with the current video recording 1.18 million views.

The "Litt and Matt" project was born through a collaboration between Rescene's agency, The Muses Entertainment (CEO Lee Ju-hun), and Root K Co., Ltd. (CEO Kim Yong-un). The Muses Entertainment supported the project based on its understanding of artists and their fandoms, while Root K, which is pursuing new entertainment IP businesses, was in charge of overall planning and business operations.

The two companies developed "Litt and Matt," which naturally emerged from the fandom, into an official IP collaboration, expanding it into a single project that includes YouTube content, merchandise (MD), and offline pop-ups. Root K Co., Ltd. plans to continuously present content and offline projects combining K-pop artists with various IPs, starting with this project.

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*This content was translated by AI.