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Jin of BTS recorded a 37.5% share of voice in social media mentions during the 2026 Spring/Summer Milan Fashion Week, making him the most-mentioned celebrity according to data from global PR analytics platform Onclusive. The combined share of voice for the celebrities tied for second place was 20.4%.
Onclusive analyzed that Jin, a global ambassador for Gucci, also contributed to Gucci’s 38.54% social media share and its No. 1 brand ranking in September 2025 when he attended the 2026 Spring/Summer Milan Fashion Week. The platform noted that hashtag reactions such as #JinxGucci continued following Jin’s attendance at the Gucci show and the premiere of the brand’s short film, "The Tiger."
Jin recorded high mention and search volumes during Milan Fashion Week, while global search volume related to the Gucci Primavera campaign also reached its peak. The 13.8 million won jacket worn by Jin in the campaign sold out before 24 hours had passed since its release.
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*This content was translated by AI.View Original
