The outfit worn by Jimin is a major boost for Chile's economy! Leading the 'Manta' craze

*This content was translated by AI.View Original

Jimin of BTS (BTS) wore a blue traditional manta during his Chile world tour concert, driving out-of-stock sales across all sizes and prompting additional production. Even after the performance, Jimin's choice of attire led to local broadcast coverage and increased sales of regional handicrafts.

Chilean public broadcaster TVN posted images of Jimin wearing the traditional manta and chupalla (a type of hat), accompanied by the phrase "I really want to see you a lot." TVN reported that Jimin is being called "Manta Jimin" locally and that mantas in all sizes have sold out.

Chilean broadcast program 'Turno AM' covered the commercial impact of the blue manta worn by Jimin, stating, "Jimin of Korean group BTS has created a commercial phenomenon," and noting, "People are purchasing beautiful blue mantas handmade in the region." The program introduced the blue manta as a must-have item for this summer and also explained the background that the once hard-to-find blue dye symbolized royal status and authority.

Local handicraft maker 'MantasChile' announced via social media (SNS) that it is continuing additional production following sell-outs, while revealing the manufacturing process of the manta worn by Jimin. The product sold out in all sizes immediately after being listed on the sales site, and interest continues for overseas shipping as well.

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*This content was translated by AI.View Original