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Global fashion content creation firm Esteam announced on the 12th that CEO Kim So-yeon acquired a total of 100 million won worth of Esteam shares through open market purchases. This follows the company's earlier decision to conduct a share buyback worth 900 million won, with this acquisition adding direct management-level buying to that effort.
CEO Kim So-yeon's share purchase is significant in that it adds direct management participation to the company's efforts to enhance shareholder value.
Esteam is expanding into content production and brand collaboration areas, centered on its brand incubation business. Based on a brand management business model that covers everything from brand planning to content, marketing, and distribution, the company plans to identify new business opportunities and expand its business scope into global markets.
Kim So-yeon, CEO of Esteam, stated, "This share acquisition is a decision made based on confidence in Esteam's medium- to long-term growth potential and future value, embodying our commitment to responsible management by sharing the value of growth with shareholders and driving the company's continued development." She added, "We will continue sustainable growth through the expansion of our brand incubation business and strengthening global business competitiveness, and we will do our utmost to enhance corporate valuation and shareholder value."
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*This content was translated by AI.View Original





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