SE7EN has brilliant business sense

  • Park Young Woong |2012.10.18 10:30
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Singer SE7EN is flaunting his brilliant business savvy by financing a market with his franchise restaurant in Japan.


SE7EN launched the franchise restaurant brand Yeolbong Jjimdak last year with his friends and now he has four company-operated restaurants and seven franchises.


His business recently started spreading abroad. He opened two franchises in Osaka and Tokyo, Japan on October 15 and 16. Over 1,500 people gathered that day and crowded the restaurants.


A spokesperson for the brand says that the franchise business is successful not just because of SE7EN’s name recognition. Since SE7EN displays his name for the business, he participates in developing recipes and quality control.


The spokesperson says, “Japanese people started visiting the restaurant as fans. But they fell in love with our food and it made them keep coming. They wanted us to open a restaurant in Japan too. China is thinking about launching a franchise as well. We want to introduce Korean food to the world.”








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