Hyun Bin shoots a TV commercial for a smart TV brand in the U.S.

On January 17, Samsung Electronics reported that Hyun Bin was recently chosen as a new advertising model for a Samsung Smart TV to be launched in 2013. A spokesperson for Samsung Electronics says, “We thought Hyun Bin would be the best to represent Samsung Smart TV and chose him as a new advertising model for the Smart TV. We’ll try our best to make Samsung Smart TV, which has become more stylish and smarter, become the best-selling smart TV in the world with Hyun Bin promoting it.”

Hyun Bin shot the TV commercial for the new Samsung Smart TV in the U.S. at the end of last year, and the ad will be released in January this year. The commercial was his first project after he was discharged from the military on December 6. The makes it his first official gig in 21 months, so it’s expected to attract a lot of attention both in and out of Korea. Despite the fact that he hasn’t worked in front of cameras for a long time, he perfectly portrayed a romantic guy with a sad look in his eyes.

A spokesperson for the Marketing Department at Samsung Electronics says, “Hyun Bin is a top celebrity, but he always tries his best to improve himself. We thought his personality matches the characteristics of the Samsung Smart TV. We’re sure he will effectively communicate the value of the smart TV to our customers.”

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