JYJ donate all profits from their appearance at KBEE

On February 26, C-Jes Entertainment, JYJ’s agency, reported that the group has decided to donate all profits from its appearance at KBEE 2013 (the Korea Brand & Entertainment Expo) to the Korean Committee for UNICEF. On March 5 at 2:00 p.m., Jae Joong will personally present the donation.

JYJ were named honorary ambassadors for the Korea Brand & Entertainment Expo held in Osaka, Japan, in November last year. Despite their hectic schedule, they did a lot of work as honorary ambassadors, and they even won a commendation from the Knowledge Economy Minister. Jae Joong said, “JYJ members were really happy to be able to participate in KBEE last year. We now want to help the poor. By making a donation to UNICEF, we want to give comfort to poor children all over the world.”

Park Dong Eun, the president of the Korean Committee for UNICEF, says, “JYJ have participated in many events for KBEE as honorary ambassadors in spite of their busy schedule. I was very surprised by the news that they were going to donate all profits from the events. I believe they are giving hope to society through their kindness.”

Kim Byung Kwon, the director of KOTRA, says, “The world is paying close attention to Hallyu. I believe the social contribution JYJ have made will attract more attention to Hallyu from people the world. KOTRA will do its utmost to make a positive contribution to the extension of Hallyu with such warmhearted Hallyu stars as JYJ.”

The Korea Brand & Entertainment Expo is sponsored by the Ministry of Knowledge Economy and the Ministry of Culture, Sports and Tourism and hosted by KOTRA and KOCCA. For three days, over 30,000 people and over 800 buyers and investors visited the expo.

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