IVE is making a surprise comeback with a collaboration single with Pepsi.
Pepsi and Starship Entertainment released the second set of concept photos for the '2023 Pepsi Campaign' on their official social media accounts on the 3rd at 7 p.m.
The photos feature IVE's members Ahn Yujin, Gaeul, and Le with a backdrop of Pepsi products. In another cut, the three artists hold Pepsi under dazzling fireworks, showcasing their stunning visuals. The combination of Pepsi's vibrant blue outfit and the cool charms of Ahn Yujin, Gaeul, and Rei completes a refreshing summer atmosphere.
The release of the new song "I WANT" along with the new concept photos excited global fans even more. Through this special collaboration with Pepsi, IVE, heralded as the "Summer Queen," is expected to bring a blast of freshness to this summer with "I WANT."
Previously, Ahn Yujin participated in the Pepsi campaign in 2021, while Jang Wonyoung and Leeseo participated in 2022, spreading the exciting and refreshing feeling of the product. This year, with all six members of IVE participating as a complete group, the anticipation is even higher.
IVE's new song "I WANT," accompanying the '2023 Pepsi Campaign,' will be released on various music sites at 6 p.m. on the 13th.
Written by Yoon Sang Geun
Translated by Lee So Yun
