BTS Jimin Dominates October Brand Reputation Rankings for Boy Group and Overall Idol Categories
BTS member Jimin has proven his overwhelming popularity once again by sweeping both the Boy Group Individual Brand Reputation and Overall Idol Individual Brand Reputation rankings for October, his birthday month.
According to data released by the Korea Corporate Reputation Research Institute, Jimin topped the October Boy Group Individual Brand Reputation rankings with a brand reputation index of 4,311,257 points, maintaining his No. 1 position for 53 consecutive months. Link analysis highlighted terms such as “celebrate,” “gentle,” and “donate,” while keyword analysis showed “Who,” “ARMY,” and “birthday” as dominant search terms. His positive sentiment rate was analyzed at 91.43%, reflecting strong public favor.
In the Overall Idol Individual Brand Reputation rankings, Jimin once again took the top spot with a brand reputation index of 8,230,450 points, marking his 28th overall No. 1 ranking. Major keywords associated with him included “Paris Fashion Week,” “birthday,” and “ARMY.” His positive sentiment ratio reached an impressive 93.71%, underscoring his enduring global appeal and influence.
Written by Mun Wan Sik
Translated by Lee So Yun
