Calvin Klein Inc., under the PVH Group, has unveiled a new denim campaign featuring BTS member Jungkook, drawing explosive reactions from fans and the fashion world alike.
Released on October 28, the campaign highlights the renewed partnership between Jungkook and Calvin Klein, where he serves as a global ambassador. Inspired by the themes of movement and performance, the campaign exudes a bold and stylish energy. World-renowned photographer Mert Alas directed the shoot, capturing Jungkook’s magnetic charisma and onstage dynamism, reaffirming his status as a global icon. Through Alas’s lens, the campaign reinterprets Jungkook’s star power with striking visual impact.
The campaign video, set against the emotive backdrop of New York City, features Jungkook confidently striding through the urban landscape to The Chemical Brothers’ “Block Rockin’ Beats.” Styled in Calvin Klein’s signature denim and new seasonal pieces, including denim separates and a shearling-trimmed leather jacket, Jungkook embodies an effortless blend of urban cool and refined sophistication, perfectly aligning with the brand’s timeless appeal.
Expressing his excitement, Jungkook said, “I know fans have been waiting a long time for this return. I’m really happy to be back wearing the brand’s iconic denim look. The Calvin Klein set is always full of energy, and this shoot was no exception. I can’t wait for everyone to see the campaign.”
With his undeniable presence and Calvin Klein’s modern aesthetic, Jungkook once again proves why he stands at the forefront of both music and fashion worldwide.
Written by Han Hae Seon
Translated by Lee So Yun
