Global family entertainment company The Pinkfong Company (CEO Kim Min-seok) announced on November 5 that it has finalized its initial public offering (IPO) price at 38,000 KRW per share, the upper limit of its price band, following a five-day book-building process for domestic and overseas institutional investors held from October 28 to November 3.
A total of 2,300 institutional investors participated in the demand forecast, resulting in a competition rate of 615.9 to 1. The company’s total IPO value is expected to reach 76 billion KRW, with an estimated market capitalization of approximately 545.3 billion KRW upon listing. Notably, 99.9% of the total bids were made at or above the upper end of the price band.
Founded in 2010, The Pinkfong Company has grown into a global family entertainment powerhouse with a rich IP portfolio that includes Pinkfong, Baby Shark, Hogi, Bebefinn, and Silruk. Under its “Born Global” strategy, the company plans, produces, and distributes content in 244 countries and 25 languages, expanding the global reach of its intellectual properties.
Under the Korean International Financial Reporting Standards (K-IFRS), the company recorded consolidated revenue of 97.4 billion KRW and operating profit of 18.8 billion KRW in 2024—an increase of 11% and 371%, respectively, year-on-year. It also maintained a robust 20% operating margin in the first half of 2025.
Its flagship content, “Pinkfong Baby Shark Dance,” has held the #1 spot in global YouTube viewership for 60 consecutive months, while spin-off series such as “Bebefinn Playtime” have reached #1 in Netflix Kids rankings across 11 countries. Across all YouTube channels, the company boasts 280 million subscribers and 190 billion cumulative views, with 530 million mobile app downloads to date.
The company aims to shorten global IP launch cycles and maximize IP lifecycle value, particularly through feature-length animations and offline experiential content. Leveraging accumulated data from its successful IPs, Pinkfong operates a “data-driven global production system” to validate commercial potential from the planning stage, thereby improving both content quality and business efficiency.
In addition, to enhance localization and production quality, the company has developed its own AI-based dubbing and voice localization solution, “OneVoice,” which it plans to roll out across all production stages.
CEO Kim Min-seok stated,
“We are grateful to our investors for recognizing our vision to become an ‘Enter-Tech’ company—one that boosts content success through data, AI, and localization strategies. After the IPO, we will continue accelerating innovation through technology and data, expanding our IP and business competitiveness, and achieving sustainable growth as a globally loved entertainment technology company.”
The Pinkfong Company will conduct public subscriptions on November 6–7 and is scheduled to debut on the KOSDAQ market on November 18. The joint lead underwriters are Mirae Asset Securities and Samsung Securities.
Written by Yoon Sang Geun
Translated by Lee So Yun
