K-pop group ATEEZ has been selected as the new promotional models for The Shilla Duty Free.
On November 12, The Shilla Duty Free announced the news alongside a new photoshoot featuring ATEEZ. The revealed images show the eight members dressed in black-and-white suits against a bright backdrop, immediately capturing attention. Their striking visuals and sophisticated, luxurious styling captivated global fans with undeniable charisma.
ATEEZ’s appointment as Shilla Duty Free’s new models is reportedly a strategic move aimed at expanding beyond the brand’s traditional customer base to actively attract new customers interested in K-culture.
Through its collaboration with ATEEZ, The Shilla Duty Free plans to strengthen its young and stylish brand image, leveraging content-driven marketing to highlight the company’s distinctive products and services while expanding engagement with customers. The brand also announced plans to launch global promotions targeting international clientele.
Since their debut in 2018, ATEEZ has gained immense global popularity for their unique musical style and powerful performances, earning titles such as “Top Performers” and “Kings of Performance.”
In 2021, the group entered the Billboard 200 chart for the first time with their 7th mini album. They later reached No. 1 on the Billboard 200 with their 2nd full-length album in 2023 and achieved the same feat again in November of last year with their 11th mini album.
In June this year, their 12th mini album’s title track “Lemon Drop” debuted at No. 69 on Billboard’s Hot 100, marking their first-ever entry on the chart. The follow-up title track “In Your Fantasy” from the 12th mini album edition climbed even higher to No. 68, breaking their own record.
Continuing their rise as a world-class act, ATEEZ is set to carry their global momentum into this new partnership with The Shilla Duty Free, engaging in a range of promotional activities that will showcase their powerful influence and star power.
Written by Kim Su Jin
Translated by Lee So Yun
