IU X Byun Wooseok effect.."Grandma's Wife" is the most popular song even before the first show. "First."

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The 21st Century Grand Prince's Wife is gaining popularity even before the first broadcast.

MBC's new Friday-Saturday drama "21st Century Grand Prince Wife" (script Yoo Ji-won, directed by Park Joon-hwa and Bae Hee-young), which will premiere at 9:40 p.m. on April 10, ranked No. 1 in TV-OTT drama popularity, up a notch from last week in the 4th week of March 2026 released by Fundex, a K-content competitiveness analyst.

It is significant because it is the first record since the start of the topical survey that a drama that has not yet started broadcasting ranked first in the overall popularity of TV-OTT dramas. In particular, the "21st Century Grand Prince Lady" ranked first in the VON (Community Response, Voice of Netizen) and SNS rankings among the indicators that make up the topic (the results of the survey from March 23, 2026 to March 29, 2026).

In addition, IU (played by Sung Hee-joo) and Byun Woo-seok (played by Lee An-daegun), who will work together as a wannabe Grand Prince and his wife in "21st Century Grand Prince," were also ranked third and fourth in the TV-OTT drama popularity rankings. As Korea's favorite actors have met, there is a growing reaction to expect synergy between the two actors.

MBC's new Friday-Saturday drama "The 21st Century Grand Duchess," which has been sweeping through various topics and writing a new history even before the broadcast began, is a drama about a romance that breaks down the destiny of a man who is a chaebol with everything in the background of the constitutional monarchy of the 21st century, but who is annoying because he is a commoner and the son of a king, but is sad because he can't have anything.

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*This content was translated by AI.